Sanuk, a division of US-based fashion company, Deckers Brands, has announced the launch of a pioneering all gender footwear collection in partnership with fellow Central Coast neighbour, Pacific Pride Foundation, the largest LGBTQ+ centre between Los Angeles and San Francisco dedicated to creating a thriving, vibrant and visible LGBTQ+ community.
The Sanuk x Pacific Pride Foundation collection celebrates a shared commitment to personal, social, and community wellness and the creation of safe, happy places for all. To further support the LGBTQ+ community, Sanuk is donating $10,000 to Pacific Pride Foundation in June 2021, and an additional $3 per pair donation for every pair of collab product sold, for a guaranteed total donation of $40,000. These donations will be used for educational programmes, counselling services, LGBTQ+ competency training, community events, advocacy efforts, and more, according to a press release by Deckers Brands.Sanuk, a division of US-based fashion company, Deckers Brands, has announced the launch of a pioneering all gender footwear collection in partnership with fellow Central Coast neighbour, Pacific Pride Foundation, the largest LGBTQ+ centre between Los Angeles and San Francisco dedicated to creating a thriving, vibrant and visible LGBTQ+ community.#
Debuting just in time for Pride Month in June 2021, the Sanuk x Pacific Pride Foundation collection introduces two new all gender styles to Sanuk’s catalogue. Sanuk transformed their best-selling women’s Yoga Sling 2 women's sandal into the all gender Sling ST, so every person can enjoy the incredibly cushy yoga mat soles and comfortable stretchy straps. The vegan sandal also features Sanuk’s new high-rebound soft top foam for a comfortable, supportive feel to accompany anyone on the journey to their happy place. Similarly, Sanuk also offers a variation of their popular ‘You Got My Back’ lightweight outdoor slipper style, renamed, ‘We Got Your Back’. The new summer slipper features a woven cotton saddle blanket upper and responsibly sourced leather from the Leather Working group. The Sling ST and We Got Your Back styles both declare ally ship with their LGBTQ+ flag inspired colourways, according to Deckers Brands.
The Sanuk x Pacific Pride Foundation collection’s colourful Sling ST and We Got Your Back styles not only offer an opportunity to stand with the LGBTQ+ community while driving inclusivity in the footwear industry, but also present a direct way to give back. Pacific Pride Foundation provides services and programmes to more than 10,000 clients in the LGBTQ+ community, including programmes for youth and older adults, in order to create a thriving, vibrant and visible LGBTQ+ community and to prevent the transmission of HIV/AIDS.
“Inclusivity and diversity are at the heart of Sanuk, and we’re committed to ensuring our footwear is made for all. We’re honoured to collaborate with the team at Pacific Pride Foundation, the leaders in advocacy and education for the LGBTQ+ community on the Central Coast. We admire the incredible work they are doing to create an equitable, healthy and welcoming environment for the community, and we're proud to give back in support of Pacific Pride Foundation’s ongoing efforts to drive positive change,” Seth Pulford, director of marketing at Sanuk said in a statement.
“Pacific Pride Foundation is excited to partner with Sanuk as they launch this innovative collection. This year's vibrant and inclusive campaign comes at a time when we are all longing to feel connected and seen. This collection demonstrates Sanuk’s commitment to celebrating diversity, inclusivity, and acceptance and the brand’s authentic investment in the wellness of the LGBTQ+ community,” Kristin M. Flickinger, executive director at Pacific Pride Foundation said.
Fibre2Fashion News Desk (GK)
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