Bloomie's by Bloomingdale's to open in Seattle in November

This is the brand's first brick-and-mortar presence in the market, and the 19,000 square-foot, two-floor Bloomie's store will be a great expression of Bloomingdale's with a robust offering of brands and services. The store is expertly designed with flexibility in mind, allowing Bloomie's to adapt and meet the needs of the local Seattle customer while still featuring a contemporary, edited mix that balances casual, trend and function, the company said in a press release.

Bloomie's will have a powerful curation of men's and women's fashion for local nuances both in brand mix and product categories. It will carry a range of on-trend ready to wear and accessory brands such as Veronica Beard, Rag & Bone, Polo, MZ Wallace, Alo Yoga and more. An expansive shoe section will feature brands like Birkenstock, ON, and Vince and shoppers can also expect coveted beauty brands such as Byredo, Augustinus Bader, and Maison Francis Kurkdjian. Core to the Bloomie's ethos is carving dedicated space for rotating pop ups and trends, thoughtfully selected assortments specific to each location. The Seattle community will have exclusive access to brands Sandro, Maje and James Perse. Bloomie's will be the only point of distribution in Seattle.

"The expansion to University Village represents the introduction of our Bloomie's store concept to the west coast and we are thrilled to be present in the Seattle market," said Charles Anderson, director of stores at Bloomingdale's. "Although this is our first physical storefront in the area, Bloomingdale's already has an engaged customer base in the Seattle market. We look forward to welcoming those loyal shoppers, and new guests within the community, to our new location."

Bloomie's at University Village is excited to open its doors and welcome the Seattle community, and will continue to impress multi-generational customers with its curated collection of designers and brands. Bloomie's will quickly become the go-to neighbourhood store for all of Seattle to enjoy with convenient services like styling, easy returns, pickups, alterations, gift wrapping and much more. The highly curated list of vendors and personalised services will cater to the needs and expectations of Bloomie's Seattle customers, while also giving the opportunity for shoppers to explore new and exciting trends and products.

Fibre2Fashion News Desk (RR)