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Danish fashion brand Jack & Jones debuts in London with JJXX's store

25 Nov '24

2 min read

Pic: Bestseller

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Jack & Jones has opened a multi-brand store on Oxford Street, London, marking its retail debut in the city and the first store for JJXX.
Spanning 1,300m2 over three floors, the store features a modern, bright concept aimed at enhancing the shopping experience.
The London location will serve as a model for future stores in Germany, Belgium, and beyond.

Danish fashion brand Jack & Jones has opened a multi-brand store, marking the brand’s retail entry into the London fashion scene while also marking the retail debut for JJXX. Strategically located in the heart of London on Oxford Street, the new store features 1,300m2 spanning three floors and a stunning 16-metre street façade.

“This store is more than just a regular store. It’s a preview of the future of retail with a new concept and inventory that will inspire and fulfil the shopping experience. A massive thank you to all our suppliers and talented colleagues who poured their creativity, dedication, and hard work into bringing this vision to life,” said Ole Bech, retail director, Jack & Jones.

The Jack & Jones and JJXX teams have poured lots of work and attention to detail into creating a fresh store concept that showcases the products in a simple, bright, and modern aesthetic, the company said in a press release.

The London store is expected to lead the way for many more multi-brand stores in markets such as Germany and Belgium, added Bech.

“I’m incredibly proud and excited about this project. The opening of our first multi-brand store marks a significant milestone for us. It is the first of many Jack & Jones & JJXX stores to open in the future,” said Bech.

Fibre2Fashion News Desk (RR)

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