Interviews
Company: Aditya Birla Fashion and Retail Limited
Location: Express Avenue Mall, Chennai
Area: 10,000 sq ft
Product profile: The store will showcase the Spring summer collection with a range of chic fashion at competitive prices. The store will also feature the retailer’s other brands, including 21MEN, a line of fresh and fast fashion for men of all ages, Love & Beauty a cosmetics line and Forever 21’s lingerie and shoe line.
About the company: Forever 21 is a California-based fast fashion brand, that entered the Indian market in 2010. It has considerably grown since then, with 14 stores in major cities in the country. In July 2016, Aditya Birla Fashion and Retail Limited(ABFRL) acquired the exclusive online and offline rights to Forever 21’s India network. Forever 21 in India offers clothes and accessories for men, women and girls. With growing demand for its trendy street wear and subtle contemporary pieces, the brand launched its exclusive website for the Indian market in June 2014, and now reaches out to its customers in over 300 towns and cities of the country.
Fibre2Fashion News Desk – India
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