India's Shoppers Stop opens first store in Rourkela, Odisha

Customers can enjoy the full Shoppers Stop experience at this Plutone Mall store, including access to the Personal Shoppers Lounge and fit and sizing assistance from Personal Shoppers in-store. They can try on the clothing in the lounge's distinctive, hygienic trial rooms without being bothered, the company said in a press release.

The new Shoppers Stop store retails products from over 500 of the finest international, national, and exclusive brands spread across multiple categories all under one roof. With this new store, the brand has enhanced its presence across 101 department stores in 49 cities. The store houses key brands such as Jack and Jones, Levi's, Celio, Rare Rabbit, And, Vero Moda, Only, JJ Kids, Adidas, Puma, Renne, Hush Puppies, and Only Kids among others.

“We are optimistic that our first Shoppers Stop store in Rourkela will enhance our retail offering to the city’s fashion-forward residents. Our retail stores are a natural extension of our brand, design quality, and innovation. We curate the product offerings at the store based on consumer preferences in the area, as part of a hyperlocal customer engagement strategy. We have made considerable progress in delivering convenience to our consumers over the years by providing a personalised and service-backed purchasing experience. By increasing our brand's presence and market share in the region, we hope to further reinforce the high customer loyalty and brand recall we have in markets across the country. At Shoppers Stop, the vibe is upbeat, and we are really excited about our expansion plans. To suit our clients’ demands, we will continue to expand our product line,” Venu Nair – customer care associate, MD & CEO, Shoppers Stop, said.

Fibre2Fashion News Desk (GK)