Seattle-based fashion retailer Nordstrom has announced plans to open a new Nordstrom rack in Noblesville, Indiana in fall 2024.

"We look forward to being a part of the Noblesville community and serving our customers with an amazing offering of great brands at great prices," said Gemma Lionello, president of Nordstrom Rack Stores. "We're excited to grow our footprint in the region and introduce new customers to the Nordstrom experience."

The 25,000-square-foot store will be located in Hamilton Town Centre, a popular shopping centre that includes Ulta, Ross, Dick's Sporting Goods and Total Wine. Hamilton Town Centre is owned and managed by Simon Property Group and is ideally located off of I-69 and Campus Parkway, the company said in a press release.

"Hamilton Town Centre is pleased to welcome Nordstrom Rack to our bustling outdoor shopping destination," said Megan Earnest, general manager at Hamilton Town Centre. "We remain committed to providing the Indianapolis community with a stand-out shopping experience featuring the best selection of name-brand retailers, and the addition of Nordstrom Rack further solidifies our dedication to our shoppers."

Nordstrom Rack is the off-price retail division of Nordstrom and plays a critical role in the company's Closer to You strategy, which focuses on delivering customers a more convenient and interconnected experience across its stores and digital platforms. Nordstrom Rack offers customers up to 70 per cent off on-trend apparel, accessories, beauty, home and shoes from many of the top brands sold at Nordstrom stores as well as core services like online order pickup, easy returns and alterations at select stores. Nordstrom Rack is the largest source of new customers to Nordstrom.

With this new location, Nordstrom expands its physical footprint and economic impact in Indiana. The company operates three Nordstrom Rack stores and one Nordstrom store in Indiana, generating hundreds of jobs locally.