US' Dick's Sporting Goods opens nine 'Dick's House of Sport' stores

Each grand opening kicked off with an exciting, activity-filled weekend to help celebrate the launch of House of Sport in the local communities, including in-store and parking lot activities and games, mystery gift card giveaways and sweepstakes, and celebrity athlete appearances to commemorate the grand openings, the company said in a press release.

Dick’s House of Sport is an approximately 100,000+ square foot store that provides customers with an incredible assortment of products along with in-store experiences including a climbing wall, multiple golf bays with TrackMan simulators, and multi-sport cages that can be used for baseball, softball, lacrosse and soccer and give customers an opportunity to try product while measuring and tracking their performance. House of Sport stores also focus on deep integration with the local community through partnerships and events. Some locations have a field attached to the store that can be used for open play, clinics, league space or as an ice rink in the winter.

"These grand openings have been a superb way to introduce the House of Sport store to our customers in these markets," said Toni Roeller, senior vice president, In-store Environment, Visual Merchandising and House of Sport. "It's exciting that the feedback from customers has been so positive and the communities see the stores as a destination. We're equally excited about bringing House of Sport to more communities in 2024 and beyond."

Fibre2Fashion News Desk (RR)