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Prime Content | 
Are sustainability and personal choice at odds?

16 Feb '24
75 min read
Pic: Adobe Stock
Pic: Adobe Stock

Insights

  • Surveys indicate a higher inclination of consumers towards natural fibres like cotton; indicating a potential information gap about diverse sustainable fibre sources.
  • A gap is also revealed between the retailers and the consumers regarding the perception of transparency.
  • Is innovation to cater to the consumer needs while preserving the environment required?

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