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Claudia Lima-Guinehut Rejoins the Children's Place as Brand President

23
Aug '24

SECAUCUS, N.J., Aug. 23, 2024 (GLOBE NEWSWIRE) The Children’s Place, Inc. (Nasdaq: PLCE), an omni-channel children’s specialty portfolio of brands today announced that Claudia Lima-Guinehut has been appointed Brand President, effective September 9, 2024. Ms. Lima-Guinehut is rejoining The Children’s Place, Inc. from Claire's Holdings LLC, where she had served as Executive Vice President and Chief Merchandising Officer since June 2023.

As Brand President, Ms. Lima-Guinehut will oversee all customer facing activities across the Company’s Family of Brands, and will be responsible for Design, Sourcing, Merchandising, Brand Marketing, Planning, Allocation and the Company’s Wholesale and International businesses. She will report to Muhammad Umair, President and Interim Chief Executive Officer.

Mr. Umair stated, “Claudia is a talented leader and we are thrilled to welcome her back to The Children’s Place. We look forward to working closely with her on strategies to delight our customers, enhance our competitive edge and build shareholder value through an innovative approach to managing our storied brands.”

Ms. Lima-Guinehut said, “It is an extraordinary opportunity to rejoin The Children’s Place at this critical time. I’m eager to collaborate with our talented teams to ignite bold, creative strategies that not only drive profitable growth, but also resonate deeply with moms and families. Our mission is to blend the timeless appeal of trusted basics with the excitement of on-trend styles, delivering exceptional value across our brands and ensuring a seamless omni-channel experience across all touchpoints to delight our customers and keep them coming back for more.”

Claudia Lima-Guinehut Biography

Claudia Lima-Guinehut has served as Executive Vice President and Chief Merchandising Officer of Claire's Holdings LLC since 2023. In her prior tenure at The Children’s Place from 2014 to 2023, Ms. Lima-Guinehut served in roles of increasing responsibility, most recently as Senior Vice President, Global Merchandising and Strategic Partnerships, a role in which she was responsible for creating and delivering product strategies for all brands across multiple channels of distribution, as well as leading operations for wholesale and international franchise businesses. Prior to that, she was Director of International Merchandising for Destination Maternity from 2011 until 2014 and held roles across merchandising and product design functions at Zara, Camuto Group, Ralph Lauren and Fifth & Pacific Companies. She earned her Bachelor of Science in Marketing from New York University and her SIPA Master of Business Administration from Columbia University.

About The Children’s Place

The Children’s Place is an omni-channel children’s specialty portfolio of brands. Its global retail and wholesale network includes two digital storefronts, more than 500 stores in North America, wholesale marketplaces and distribution in 16 countries through six international franchise partners. The Children’s Place designs, contracts to manufacture, and sells fashionable, high-quality apparel, accessories and footwear predominantly at value prices, primarily under its proprietary brands: “The Children’s Place”, “Gymboree”, “Sugar & Jade”, and “PJ Place”. For more information, visit: www.childrensplace.com and www.gymboree.com, as well as the Company’s social media channels on Instagram, Facebook, X, formerly known as Twitter, YouTube and Pinterest.

(This story has not been edited by Fibre2Fashion staff and is published from a syndicated feed.)


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