Interviews
Austin, TX, July 31, 2024 (GLOBE NEWSWIRE) Digital Brands Group, Inc. (“DBG”) (NASDAQ: DBGI), a curated collection of luxury lifestyle, digital-first brands, today announces a successful launch of its new DTC strategy. The new strategy focuses on driving significant customer value through discounts offered to customers who bundle multiple units in one purchase, which is referred to as “Build Your Own Bundle” or BYOB. Since launching this new BYOB strategy in mid-June, DSTLD has experienced a 144% increase in its orders. Additionally, DSTLD orders are up 400%+ when there are dedicated email campaigns featuring this BYOB promotion.
“Given the current inflationary environment, as well as the success of companies that have focused on creating discounted bundles, we tested this BYOB strategy with DSTLD. After seeing the terrific results, we believe this strategy can be applied to other brands, and even can be used to launch a new brand,” said Hil Davis, Chief Executive Officer of Digital Brands Group.
About Digital Brands Group
We offer a wide variety of apparel through numerous brands on a both direct-to-consumer and wholesale basis. We have created a business model derived from our founding as a digitally native-first vertical brand. We focus on owning the customer's "closet share" by leveraging their data and purchase history to create personalized targeted content and looks for that specific customer cohort.
