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Austin, TX, Nov. 20, 2024 (GLOBE NEWSWIRE) Digital Brands Group, Inc. (“DBG”) (NASDAQ: DBGI), a curated collection of luxury lifestyle brands, today announces that it has partnered with LTK, one of the largest domestic full service influencer platforms.
Shortly after the commencement of our partnership, we received interest from their influencer network with respect to our Sundry, Stateside, and Avo brands. We believe this shows the opportunity to scale our consumer outreach through the LTK network. The first influencer videos for our Sundry, Stateside, and Avo brands will launch next week, and we have already shipped the first round of products to the influencers we selected for the launch.
“We believe this will increase the awareness of our brands amongst consumers, which we hope will drive revenue growth. LTK is a scalable platform that is performance based, which we plan to utilize as a part of our new digital strategy in addition to VAYNERCOMMERCE. This is the second digital marketing initiative that we have recently begun,” said Hil Davis, Chief Executive Officer of Digital Brands Group.
About Digital Brands Group
We offer a wide variety of apparel through numerous brands on a both direct-to-consumer and wholesale basis. We have created a business model derived from our founding as a digitally native-first vertical brand. We focus on owning the customer's "closet share" by leveraging their data and purchase history to create personalized targeted content and looks for that specific customer cohort.
