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Vital to discern between heirloom & handloom: Warp 'n Weft founder

29 Nov '23
2 min read
Pic: Warp
Pic: Warp 'n Weft

Insights

  • It is vital to distinguish between heirloom and handloom textiles in preserving India's heritage, noted founder of brand Warp 'n Weft.
  • In an interview with Fibre2Fashion, she highlighted the rise of digital prints and mechanised jacquards.
  • She urged not to dilute traditional hand-weaves for commercial gains, valuing their global significance.
It is important to distinguish between heirloom and handloom, emphasised Sagrika Rai, the founder and creative director of Warp ‘n Weft, a luxury Banarasi textile brand. In an interview with Fibre2Fashion, she advocated for the preservation of India’s heritage in textiles while acknowledging the influence of technology on traditional textile production.

Discussing current trends, Rai highlighted the growing prominence of digital prints and mechanised jacquards in the textile trade, catering to both domestic and international markets.

“It is noteworthy to understand the distinction of heirloom and handloom as our country’s heritage hence, the two must not be intermingled. The regality of the hand-weaves for which our country enjoys mention from Indus to Byzantine, Imperial to Japanese geographies must not be diluted for pure commercial interests. It is a moment of great pride when not just world fashion houses but also our own home-grown brands add value to our own crafts and techniques and present it to the world with such immaculate attention,” she told F2F.

Rai also recognised the role of automation and digital tools in promoting fast fashion. “However, the profound richness of these Banarasi textiles is inherently intertwined with the dedication and expertise of master artisans who have been instrumental in upholding our cherished legacy. It is a universally acknowledged truth that no sophistication and automation in jacquard and digital tools, possesses the capacity to imbue hand-woven textiles with the utmost elegance of human artistry and calibre,” she added.

Click here to read the full interview.

Fibre2Fashion News Desk (NB)

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