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Israel's Tefron targets digital transformation with Coats Digital

17 Nov '21
2 min read
Pic: Coats Digital
Pic: Coats Digital

Coats Digital has announced that Tefron has chosen to implement its FastReactPlan – industry’s leading production planning tool - as a critical component of its growth ambitions and digitisation strategy. With a creative team, seam-free knitting and sewing manufacturing all on-site, Tefron specialises in delivering a full range of services from one location.

From replacing manual, analogue processes to enabling detailed modelling functionality, Tefron’s selection of the Coats Digital solution will bring new connectivity to a business that has remained in constant pursuit of innovation for nearly 50 years, Coats Digital said in a press release. To manage an ambitious growth strategy, Tefron recently migrated the bulk of its activities from its native Israel to Jordan, where it serves key customers in strategic markets in the US and Europe.

To overcome the potential future challenges, and to position the business for ongoing growth, Tefron chose to partner with Coats Digital in October 2020, selecting FastReactPlan on the basis of its status as the industry’s leading production planning tool.

“Our decision to implement FastReactPlan was driven by Coats Digital’s status as the premiere partner for fashion supply chain technology and digital transformation,” explained Gregory Koren, Tefron’s CIO.

“Day to day, our teams will be able to make use of new insights from FastReactPlan’s high-level board to make strategic decisions and plan order allocations. In the longer term, FastReactPlan will allow us to go much deeper and to model customer forecasts, capacities, materials, and to orchestrate our critical path. Together, these new capabilities will change the way we operate, allowing Tefron to instantly see the implications of different scenarios, to have confidence in confirming delivery dates, and to connect components of our business that have historically been divided,” said Koren.

“We are thrilled to have been the first choice of technology partner for a business as innovative as Tefron. As a best of breed seamless manufacturer whose in-house operations reflect the challenges the broader industry is facing in microcosm, this partnership is a perfect example of how Coats Digital is unlocking the potential of intelligent transformation for customers throughout the fashion supply chain,” Stuart McCready-Stocks, Coats Digital’s sales director for the EMEA region, said.

Fibre2Fashion News Desk (RR)

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