Speaking to Fibre2Fashion, Rudra Pratap, National Sales Head of Brother India, highlighted the company’s flatbed machines and single-head, multi-thread cylinder bed machines. These machines allow for monogramming on shoes, caps, and back neck designs, making them ideal for small-scale manufacturers. “We are targeting the entrepreneurial segment, including small boutiques and fashion students, with machines that offer versatility and precision,” Pratap said.

The products showcased at GTE 2024 were specifically designed to address current market trends, including the growing demand for customised apparel and monogramming.

Staying ahead of industry trends

Pratap noted that while Chinese machines have gained traction due to their low prices, Brother India’s machines stand out due to their superior quality, technology, and reliable sales and service support. Brother India is focused on providing comprehensive training to its customers, ensuring they can use the machines efficiently while improving their skills. “We offer strong after-sales support and training to help entrepreneurs enhance their production capabilities,” he added.

Brother India’s industry leadership

Brother International, a Japanese multinational, has a rich history spanning over a century. Since its incorporation in India in 2006, Brother has steadily grown, establishing regional offices, expanding its warehouse infrastructure, and becoming a trusted name in the garment manufacturing industry. With 15 warehouses across India and a strong distribution network, Brother India remains committed to delivering quality products and services to its customers.

Fibre2Fashion News Desk (RKS)