US' Lululemon diversifies footwear lineup, debuts men's collection

Lululemon (NASDAQ:LULU) revealed its 2024 spring and summer footwear offering with new casual and performance innovations, including the brand’s first men’s collection. lululemon’s debut casual sneaker, cityverse, will be the first new style to launch, starting on February 13. lululemon also revealed new running models: beyondfeel and beyondfeel trail, which will officially launch on March 19 and in May, respectively. The collection will be available, in both men’s and women’s styles, online and in select stores across North America, Europe and China Mainland.

“At lululemon, every product we make is designed to embody our feel-first philosophy, which is rooted in the belief that when you feel your best, you perform your best—and our new styles and men’s footwear offerings are no exception,” said Sun Choe, lululemon chief product officer. “With new performance running shoes and our first-ever casual sneaker added to our lineup, we can now outfit both men and women in versatile gear from head to toe. Extensive research, wear-testing and ambassador feedback went into each of these designs to ensure a perfect fit, no matter the activity.”

With the goal of achieving an unparalleled fit for all, lululemon built custom, distinct lasts for male and female feet that serve as the foundation for the unique attributes to the designs. To create each last, the brand studied the differences in foot shape between men and women, taking into consideration how each body moves, before fine-tuning for the intended activity. For example, the beyondfeel running shoe contains seven different combinations of upper materials, foam compounds and construction methods between the men’s and women’s designs to achieve optimal comfort, fit and performance.

lululemon’s new casual sneaker, cityverse, is an elevated everyday staple that blends comfort and style. It brings the best of technical performance to a casual sneaker through a midsole that provides superior cushioning and contours to the foot for all-day comfort. cityverse will be offered in a men’s and women’s style and will come in four colorways.

The brand’s newest performance running shoe, beyondfeel, will also be available in men’s and women’s styles—each informed by foot morphology and biomechanical insights to create an unrivaled fit and feel. beyondfeel running shoes will come in the following models:

lululemon beyondfeel running shoe: A new running shoe that puts cushioning at the forefront. Built so the runner experiences a softer heel-to-toe glide through lululemon’s exclusive supercritical midsole foam, ventilation, and support in the mesh upper. It also features confident traction and flection in the outsole that enables a more comfortable and cushioned run. lululemon plans to launch this style on March 19, 2024.

lululemon beyondfeel trail: The brand’s evolution of the road-to-trail running shoe that protects your foot from trail elements, while still maintaining breathability and flexibility. The beyondfeel trail running shoe features directional traction and a lugged outsole to handle every dip and turn, a durable, supportive upper that stands up to rocks, dirt and debris, and the same supercritical foam midsole as the beyondfeel running shoe to cushion underfoot while running on uneven terrains. lululemon plans to launch this style on May 7, 2024.

The brand plans to launch additional footwear innovations, including the Restfeel Sandal, throughout the year including new material iterations, across the product line.

Note: The content of this press release has not been edited by Fibre2Fashion staff.

Fibre2Fashion News Desk (HU)