• Linkdin
Maximize your media exposure with Fibre2Fashion's single PR package  |   Know More

US' Wolverine launches Red Bull scramble series boot collection

24 Feb '24
16 min read
Wolverine Goes Full Throttle with Red Bull Scramble Series Collection Pic: Wolverine
Wolverine Goes Full Throttle with Red Bull Scramble Series Collection Pic: Wolverine

Insights

  • Wolverine partners with Red Bull Scramble Series for a limited-edition collection.
  • The Rush UltraSpring Boot, featuring motorsport-inspired design, is equipped for off-road races with UltraSpring midsole, CarbonMAX toe protection, and WaterproofPlus membrane.
  • The collection, including a hoody and hat, embodies shared values of resilience and performance.

Wolverine, the 140-year-old boot maker, has announced a limited-edition collaboration with the Red Bull Scramble Series, a series of Side by Side (SXS) off-road races for both amateur and professional racers. The new Wolverine x Red Bull Scramble Series Rush UltraSpring Boot embodies the tenacity, grit, and spirit shared by the Series' participants and course crew. The collection, which includes a boot, hat, and hoody, is now available on wolverine.com, while supplies last.

Drawing inspiration from the adrenaline-loving individuals who fuel the Red Bull Scramble Series and those in the skilled trades, Wolverine's design team created a boot that incorporates the relentless hard-work and determination shared by both groups. The Wolverine x Red Bull Scramble Series Rush UltraSpring was designed to equip drivers and builders for the ultimate ride, offering unparalleled performance and comfort to tackle any terrain, just like the SXS vehicles they love racing in.

"Our partnership with the Red Bull Scramble Series was built on our shared values of resilience and the pursuit of ultimate performance," said Lauren King, brand marketing director at Wolverine. "We're confident this collection will inspire individuals to push their limits like never before, no matter what conditions or terrain they're facing."

Drawing inspiration from the Series' colors, the boot's aesthetic is instantly recognizable to motorsport fans, while providing the lightweight comfort, durability and trust that Wolverine is known for. Each boot contains:

  1. Custom Red Bull Scramble Series woven tongue label
  2. UltraSpring midsole for high-energy return and bounce-back
  3. CarbonMAX composite toe for jobsite protection
  4. Breathable WaterproofPlus membrane and moisture-wicking mesh lining

 

In addition to the Wolverine x Red Bull Scramble Series Rush UltraSpring Boot, consumers can embrace the spirit of the series in every aspect of their wardrobe with the exclusive collaboration zip hoody and trucker hat.

Note: The content of this press release has not been edited by Fibre2Fashion staff.
 

Fibre2Fashion News Desk (HU)

Leave your Comments

Esteemed Clients

Woolmark Services India Pvt. Ltd.
Weitmann & Konrad GmbH & Co. KG
VNU Exhibitions Asia
USTER
UBM China (Shanghai)
Tuyap Tum Fuarcilik Yapim A.S.
TÜYAP IHTISAS FUARLARI A.S.
Tradewind International Servicing
Thermore (Far East) Ltd.
The LYCRA Company Singapore  Pte. Ltd
Thai Trade Center
Thai Acrylic Fibre Company Limited
X
Advanced Search