ABFRL's fashion brand 'People' opens store in Bengaluru

Company: Aditya Birla Fashion and Retail Limited (ABFRL)

Location: L.V Arcade, People Store, 80 Feet Rd, Nagarbhavi, Bengaluru

Area: 4300 sq ft

Product profile: The store displays range of casual shirts, t-shirts, tops, kurtas and fusion tops, denim and accessories for both men and women. The store also features latest autumn winter 2017 collection, inspired by global runway trends along with Earthed Autumn & City Ninja collection for men’s casualwear. Women’s collection in the range is based on themes such as retro styled silhouttes, hues of indigo inspired from oriental patters along with the denim collection from men and women. The store also offers People’s collection of athleisurewear, fashion accessories and footwear.

About the People: People is a fast-fashion brand for the youth by Aditya Birla Fashion and Retail Ltd. It is a one-step destination for international and fashion forward styles. Catering to young men and women, the product line is characterized by attitude that is street perfect and college ready. The brand offers the latest trends through its range of casual shirts, T-shirts, tops, kurtas and fusions tops, jeans, winter wear, footwear and accessories. (PA)

Fibre2Fashion News Desk – India