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Arket to open its first physical store in China this autumn

08 Feb '21
2 min read
Pic: H&M Group
Pic: H&M Group

Nordic lifestyle brand Arket has announced that it will be opening a new flagship store in the Chinese capital of Beijing during autumn 2021. The new store will be Arket’s first physical location in China, following the launch of its digital store on online retail Tmall last year in August as well as a WeChat Mini Program store earlier this year. 
 
Based in Stockholm, Arket is a modern-day market and lifestyle destination offering essential products for men, women, children and the home, as well as a New Nordic vegetarian café. With the opening of the new Beijing location, all Arket concepts and collections will be available on the Chinese market.
 
“We are incredibly happy to announce our upcoming opening in Beijing and we are looking forward to finally meeting our many Chinese customers in person. The new store gives us an opportunity to welcome people into our world and invite them to experience the rich diversity of our collections from beautifully-made fabrics and fashion designs to nature-inspired interiors, sustainable children wear and contemporary Swedish cuisine,” Pernilla Wohlfahrt, managing director at Arket, said in a press release.
 
The men’s and women’s departments combine a foundation of effortless wardrobe staples with seasonal fashion drops capturing current trends and cultural expressions. The collections are carefully made to leave a lighter footprint and intended to be used and loved for a long time.
 
Arket café will be located inside the store and serves as a space to slow down and enjoy the everyday with all senses. The vegetarian menu focuses on seasonal ingredients and consciously combines traditional Nordic flavours with influences from around the world.
 
The wide assortment of fashion, food, scents, beauty and functional home items is curated to simplify good choices and provide inspiration for a more beautiful everyday life.

Fibre2Fashion News Desk (JL)

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