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Bestseller donates $500,000 to MSF's Covid-19 efforts

20 Apr '20
3 min read
Pic: Bestseller Foundation
Pic: Bestseller Foundation

The Bestseller Foundation, family-owned fashion company, has donated $500,000 to Doctors Without Borders (MSF)’s work in connection to the Covid-19 pandemic. The money gives the MSF organisation the possibility to respond quickly and take new operational actions to contain the spread of Covid-19. Both in connection to prevention and treatment of patients.
 
MSF has decades of experience with containing and treating epidemics like ebola and cholera.
 
“The corona virus has hit resourceful countries hard so we are especially worried about how the outbreak can hit fragile health systems,” Jesper Brix, general director of MSF Denmark, said in a press release. 
 
Therefore, MSF has begun a global effort to avoid a larger, global catastrophe in countries where people live close to each other and where the health systems are already strained.
 
In Kenya MSF has staff supporting the Kibera South Health Centre in Kibera, the largest slum settlement in Nairobi, a health facility built and previously run by MSF. The team is boosting infection prevention control, triage, screening and managing referral of people who are suspected to be infected to a nearby hospital. 
 
MSF has also adapted the way it cares for people to protect its staff and patients. MSF is giving ARVs (antiretroviral HIV medicine) to patients for three months, so they have to come to health centres less frequently.
 
“The pandemic calls for the responsibility of everyone for extraordinary support. At Bestseller Foundation we are supporting MSF’s crucial efforts. Not least are we very concerned with the spread of the virus in densely populated areas in India and across many African countries, where an uncontrollable spread of the virus could lead to a severe humanitarian crisis. In addition to our donation, we are proud to see our colleagues from the Bestseller brands helping to raise further awareness about MSF’s work”, Jannek Hagen, managing director of Bestseller Foundation, said.
 
In addition to the donation from the Bestseller Foundation several of Bestseller’s fashion brands such as Vero Moda and Jack & Jones have reported to run Instagram campaigns on behalf of doctors without borders, aiming to utilise the Bestseller brands’ social media reach.
 
“The support from the Bestseller Foundation is a very important contribution to MSF’s work against Covid-19, both in areas where we are normally operational, such as East Africa, but also in countries where extraordinarily there is a large need for our efforts right now, Brix said.
 
Our organisation, and much of our staff, have direct experience with fighting epidemics like Ebola, the plague, cholera, tuberculosis and other diseases. It is that experience we can use and contribute with – now with the help from the support from the Bestseller Foundation.”

Fibre2Fashion News Desk (JL)

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