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Cotton Australia launches new service to solve workforce shortage

30 Sep '21
2 min read
Pic: Shutterstock
Pic: Shutterstock

Cotton Australia (CA) has launched a news online service ‘Cotton Jobs Australia’ to solve one of the industry’s most enduring challenges – the shortage of seasonal workers. The service will connect growers with prospective employees by enabling them to post jobs they need filling, and then accept applications for those jobs through a simple online form.
 
The new platform has been developed by Cotton Australia with funding assistance from the Queensland government.
 
“This platform will play a key role in addressing the industry’s seasonal labour shortages, which were triggered by the COVID-19 pandemic,” Adam Kay, Cotton Australia CEO, said in a press release. “Working on an Australian cotton farm is highly rewarding – with most growers paying above-Award rates and offering interesting roles with great conditions.”
 
“We encourage our Cotton Australia levy paying growers to post their job advertisements today, and we call on job seekers to visit the website regularly to discover and apply for their next exciting career opportunity,” Kay continued.
 
Kay said the launch of Cotton Jobs Australia demonstrated the industry’s commitment to solving the challenges laid before it. “This season we’re forecasting a crop in excess of 4.5 million bales, which means our growers will be very busy producing our sustainable, high-quality cotton. That means our workforce shortages will really start to bite unless we get applicants filling the jobs that are available on farm,” Kay added.
 
“As a grower, I am excited to have this fresh opportunity to recruit for the exciting positions I have available on my farm. The Cotton Jobs Australia webpage is easy to use, it doesn’t take long to upload a job ad, and it’s a simple process to apply for a role,” Bernie Bierhoff, Rowena-based cotton grower and Cotton Australia deputy chair, said in the release. “I really encourage everyone to use this platform to help solve our industry’s workforce issues.”
 
Cotton Australia will provide training resources to any levy paying grower wishing to use the platform to advertise their job opportunities.

Fibre2Fashion News Desk (JL)

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