“US cotton’s quality and sustainability combined with innovative technologies provide the textile industry with even more business-boosting opportunities,” CCI executive director Bruce Atherley said. “At COTTON USA, we aim to inspire the textile industry with new ideas, technologies and opportunities that propel businesses forward.

"We are dedicated to offering industry innovations that help our partners rise to meet growing customer expectations and build business opportunities. From new performance materials to origin tracing technology, we are excited to return to Première Vision to showcase the strongest advancements across the industry and how they can be integrated with US cotton.”

Visitors to the booth can also see how becoming a COTTON USA™ licensee can benefit business. Quantitative consumer research proves the COTTON USA™ mark is of high value to consumers and can drive both preference and higher prices. (RKS)

Fibre2Fashion News Desk – India