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Eastman launches Naia cellulosic fibre at Premiere Vision

16 Feb '21
2 min read
Pic: Eastman
Pic: Eastman

Eastman, maker of sustainably sourced Naia cellulosic fibre, has launched its Naia fibre in the sweaters/knitwear category at Premiere Vision-Paris Digital Show (PV), the digital fashion and textile show, held from February 15-19, 2021. Naia fibre is a sustainable choice for sweaters and knitwear, giving designers more choices and versatility to create.
 
Luxurious features like lustre, beautiful drape and silky soft hand, coupled with comfort and easy care, make Naia the perfect component for spring/summer 2022 collections.
 
“Now, designers can produce sweaters that meet both quality and consumer sustainability needs, making Naia fibre the perfect choice for conscious fashion,” Carolina Sister Cohn, global segment market manager at Eastman, said in a press release.
 
Eastman Naia cellulosic fibre is a sustainable fibre made from wood pulp. With full traceability from tree to fibre, Naia cellulosic fibre is made in the US with the highest safety, social and environmental standards. Eastman’s closed-loop production process allows recycling and safe reuse of solvents and water, resulting in fibres that have a low environmental impact. 
 
Naia allows for the creation of sweaters that are comfortable, extremely soft, smooth, breathable and depending on the blend, feel lightweight to provide longer-lasting comfort.
 
Naia provides versatility to sweater yarns in lustrous or matte finishes. With inherent cool-to-touch properties, Naia cellulosic yarn can be used in knitwear to keep skin feeling cool, which endures even after prolonged washing and wearing.

Fibre2Fashion News Desk (JL)

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