GFG adapts online customer communication amidst Covid-19

Global Fashion Group (GFG), an online fashion destination, announced that the company is humbled by how its teams across diverse markets have come together as one global community. GFG's customer communications across app, web and social have been adapted to inspire and support its community who will be spending a lot more time at home.

 

Global Fashion Group (GFG), an online fashion destination, announced that the company is humbled by how its teams across diverse markets have come together as one global community. GFG's customer communications across app, web and social have been adapted to inspire and support its community who will be spending a lot more time at home. #

GFG reported that is trying to understand the situation that evolves so dynamically from one day to the next. Given its global presence the company observes the different stages of Covid-19’s spread, its impact on people, communities, fashion & lifestyle retail and e-commerce, as well as government actions first hand. As a company with people at its core, GFG has promised in these unprecedented times to do their best to help its employees, customers and brand partners.

 

Global Fashion Group (GFG), an online fashion destination, announced that the company is humbled by how its teams across diverse markets have come together as one global community. GFG's customer communications across app, web and social have been adapted to inspire and support its community who will be spending a lot more time at home. #

GFG reported that its priority is the safety and well-being of our over 12,500 employees. Much of the work company does cannot be done from home, so they have implemented a series of preventative health, safety and hygiene measures across our fulfilment centres, delivery infrastructure, contact centres, photo studios and offices around the world.

 

Global Fashion Group (GFG), an online fashion destination, announced that the company is humbled by how its teams across diverse markets have come together as one global community. GFG's customer communications across app, web and social have been adapted to inspire and support its community who will be spending a lot more time at home. #

These measures include: rapid response process where an employee may have been exposed to Covid-19; split working for all employees who continue to work on site, including it’s fulfilment centres, ensuring physical distancing across all aspects of daily work. GFG has also increased the standards of cleaning and sanitation by providing necessary hygienic products to all employees; adapting its delivery process in line with local and international health guidelines and providing necessary hygienic support products to protect our in-house delivery fleet; across its 19 offices, working from home is GFG's default way of working; and all employees who identify as a high risk group or who feel at all strained or unwell are entitled to paid time off.

 

Global Fashion Group (GFG), an online fashion destination, announced that the company is humbled by how its teams across diverse markets have come together as one global community. GFG's customer communications across app, web and social have been adapted to inspire and support its community who will be spending a lot more time at home. #

Further, providing an inspiring and seamless online shopping experience, is the core of what GFG does. It is therefore adapting and evolving its offering to meet the changing needs of their customers in the current situation and exploring how company can utilise its e-commerce supply chain to help local communities; company is ensuring the safety of deliveries by adapting to customer needs in this new reality, including contactless delivery, adjustments to payment methods and adherence to local and international health guidelines for all aspects of the delivery process.

 

Global Fashion Group (GFG), an online fashion destination, announced that the company is humbled by how its teams across diverse markets have come together as one global community. GFG's customer communications across app, web and social have been adapted to inspire and support its community who will be spending a lot more time at home. #

GFG is working collaboratively with their partners through difficulties that are felt across the whole industry: GFG is collaborating with its brand partners to evolve our ways of working leveraging flexible business models that will enable them to be more adaptable and resilient; together, GFG is working to bring an ever-growing assortment of the most relevant products to customers through our Marketplace platforms and we are accelerating this work; and GFG anticipates that there will be an industry-wide overstock situation due to decline in demand in key markets and it intends to be well positioned to partner with brands to manage this issue.

 

Global Fashion Group (GFG), an online fashion destination, announced that the company is humbled by how its teams across diverse markets have come together as one global community. GFG's customer communications across app, web and social have been adapted to inspire and support its community who will be spending a lot more time at home. #

In this way, despite the effects of the global Covid-19 pandemic, GFG’s vision to be the #1 online fashion & lifestyle destination in growth markets remains unchanged. The company considers that there is still a huge market potential to capture, which has always required adaptivity to succeed. Even in these difficult circumstances, GFG is confident that the measures and actions it has in place and continue to adapt, will allow them to continue implementing their strategy.