Gloria launches denim collection with Amicor in China

Chinese women’s fashion brand, Gloria has launched a new denim collection with Amicor, the anti-microbial fibre from Thai Acrylic Fibre (TAF), with fabric produced by Prosperity Textiles. Amicor is a specialty fibre of TAF (Aditya Birla Group). Its anti-microbial function is specially engineered by incorporating additives into the core of the fibre.

 

Chinese women's fashion brand, Gloria has launched a new denim collection with Amicor, the anti-microbial fibre from Thai Acrylic Fibre (TAF), with fabric produced by Prosperity Textiles. Amicor is a specialty fibre of TAF (Aditya Birla Group). Its anti-microbial function is specially engineered by incorporating additives into the core of the fibre.#

Gloria is the first and ongoing brand in China that combines global traveling trend into women’s fashion since 1995. The brand’s philosophy, “Travel More, Live More” is not only talking about trips, but also positive mindset and open-minded to accept new thing, inspire women to go out and experience lives.

 

Chinese women's fashion brand, Gloria has launched a new denim collection with Amicor, the anti-microbial fibre from Thai Acrylic Fibre (TAF), with fabric produced by Prosperity Textiles. Amicor is a specialty fibre of TAF (Aditya Birla Group). Its anti-microbial function is specially engineered by incorporating additives into the core of the fibre.#

“As our brand’s philosophy, we always motivate women to travel, to exchange and share cultures, and to experience nature in order to broadening their perspective. Denim is one of the popular choices they would wear and bring along the trip. It is comfortable, easy to move, match well various style of top. Moreover, it can be worn many times, which could save space in the suitcase. From that, by adding Amicor in denim collection is to encourage our customers to explore the world without worrying about what to wear, bring, and find laundry during the trip,” spokesperson from Gloria, said in a press release.

 

Chinese women's fashion brand, Gloria has launched a new denim collection with Amicor, the anti-microbial fibre from Thai Acrylic Fibre (TAF), with fabric produced by Prosperity Textiles. Amicor is a specialty fibre of TAF (Aditya Birla Group). Its anti-microbial function is specially engineered by incorporating additives into the core of the fibre.#

“One of the purpose that people wear denim because of its usage. The more it looks worn-out, the more it seems precious. We are proud that Amicor has been able to add value to Gloria collection, which supports the brand’s philosophy. Gloria is running 500 stores in China and we hope that, this denim collection with Amicor would help Gloria’s customers enjoy traveling and experiencing life,” Ashwini Chotani, chief marketing officer, TAF, said.

 

Chinese women's fashion brand, Gloria has launched a new denim collection with Amicor, the anti-microbial fibre from Thai Acrylic Fibre (TAF), with fabric produced by Prosperity Textiles. Amicor is a specialty fibre of TAF (Aditya Birla Group). Its anti-microbial function is specially engineered by incorporating additives into the core of the fibre.#

Amicor fibre has recently been tested highly effective against Sars-Cov-2 (Covid-19) Virus.