Lenzing welcomes EU's positioning in fight against plastic waste

The Commission implementing the regulation applying to the Single-Use Plastics Directive stipulate uniform labelling requirements for some of the single-use plastic products on the packaging or the product itself starting on July 03, 2021. They encompass feminine hygiene products and wet wipes for personal and household care containing plastic.

“Pollution of the environment – especially marine pollution – is one of the biggest problems of our time. For this reason, we welcome the measures taken by the EU to reduce certain single-use plastic products and the transition to closed-loop models,” said Robert van de Kerkhof, member of the managing board of Lenzing Group.

“Lenzing has been investing in the development of sustainable and innovative solutions for the textile and nonwovens industry for many years and will also continue in the future to intensively work on achieving systemic change towards a circular economy,” van de Kerkhof added.

Lenzing’s wood-based, biodegradable cellulosic fibres such as those of the Veocel brand comprise a sustainable and innovative solution to this man-made problem, the company said in a press release.

Lenzing’s sustainability targets make it a trailblazer in manufacturing industry, especially the fibre segment. Its considerable investments in developing sustainable innovations and implementing climate objectives focusing on carbon neutrality not only strengthen the company’s market position and increase shareholder value but also continuously create new jobs.

“The issue of hygiene is becoming increasingly important and is especially the order of the day in the light of the prevailing epidemic conditions. The Single-Use Plastics Directive enables consumers to make a more informed purchase decision. That is why we welcome these implementation guidelines which now provide enhanced clarity. Lenzing’s Veocel fibres already offer a natural solution today for the problem of global plastic waste, and the company is continually expanding its capacities for wood-based specialty fibres as a means of promoting the development of sustainable wipes and hygiene products,” said Jürgen Eizinger, vice president global nonwovens business at Lenzing.

Even before the implementation of the Single-Use Plastics Directive, Lenzing gave consumers clear guidance in their purchasing decisions. Products bearing the Veocel brand logo on their packaging are produced in line with stringent certification criteria. As a consequence, consumers can be assured that the products contain biodegradable, cellulosic materials, the release said.

A Marketagent survey carried out in German-speaking Europe in October 2019 concluded that nine out of ten consumers would immediately change their purchasing behaviour for wipes if they found out that their current product contains plastic. This would seem to imply that new market dynamics will emerge once the labelling rules for single-use plastic products takes effect. According to a Smithers report, about 500,000 tons of petroleum-based fibres are used each year for the production of wipes.

On the basis of its environmental initiative #ItsInOurHands, Lenzing has been supporting a movement since the end of 2019 in collaboration with its partners to create enhanced awareness and transparency for materials used in wet wipes. An online platform as well as a dedicated community strive to increase awareness on the part of producers and consumers and thus push ahead with the development of sustainable alternatives.

Fibre2Fashion News Desk (KD)