Messe Frankfurt Germany appoints Ivonne Seifert as marketing director

In her new position, Seifert is in charge of marketing communication for the leading international trade fairs, Heimtextil, Techtextil and Texprocess, and the Neonyt and Val:ue fashion fairs, as well as communication activities for the international brand management of around 60 events worldwide covering the entire value chain of the textile and fashion industry, Messe Frankfurt said in a press release.

Seifert’s duties include the communication activities relating to the successful resumption of fairs in the textile sector and the establishment of the fashion brands of Messe Frankfurt as part of the Frankfurt Fashion Week. Additionally, she is responsible for the further expansion of smart-data-driven marketing for the textile fairs and the communication activities of the worldwide Texpertise Network.

Ivonne Seifert joined Messe Frankfurt ten years ago and, during this time, has held a variety of positions in marketing. She has extensive marketing expertise in both the B2B and B2C fields. Over the last seven years, Seifert has greatly intensified the international top-visitor marketing and augmented her expertise in the consumer-goods and textile segment. In this connection, she paid particular attention to national and international key-account retention for, e.g., the Heimtextil, Ambiente, ISH and Christmasworld fairs. Moreover, she played a major role in establishing smart data for new-customer acquisition in the top visitor segment, the release added.

Before joining Messe Frankfurt, the graduate in politics and media sciences was marketing manager with Lagardère Travel Retail Deutschland in Wiesbaden. There, she was responsible for the marketing and communication activities for the German market with a particular focus on POS marketing, key-account management and press activities.

An enthusiastic globetrotter, Ivonne Seifert developed her interest in the fair and exhibition business while working in the marketing department of the Toy Fair in Nuremberg, where her duties included exhibitor marketing, event management and key-account management.

Fibre2Fashion News Desk (RR)