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New e-commerce and IT hires at American Textile Company

08 May '20
2 min read
Pic: American Textile Company
Pic: American Textile Company

American Textile Company, a US-based leading provider of innovative sleep solutions, has announced the appointment of Brian Lehr as vice president of e-commerce and Doug Venuti as vice president of information technology. Both Lehr and Venuti will help the company drive deeper the digital transformation both internally and externally. 
 
This announcement follows the company’s rapid e-commerce growth driven by new products such as Tranquility weighted blankets, and key brands including AllerEase, Sealy and Tempur-Pedic. As retailers seek to grow their omnichannel capabilities, American Textile Company is broadening its capabilities to support the enhanced e-commerce and information technology systems needed to help them thrive in the ever-changing retail market.
 
“Consumers are continuously searching for products to help enhance their sleep hygiene and as a result we’re experiencing increased demand for our innovative products,“ Lance Ruttenberg, American Textile Company president and CEO, said in a press release. 
 
Placing a priority on e-commerce and information technology will drive our overall vision to support our retail partners and meet the evolving needs of our consumers. Lehr and Venuti’s expertise will be vital to ensuring we deliver on this vision.”
 
Brian Lehr has more than 15 years of sales and e-commerce leadership experience to American Textile Company’s growing portfolio. Lehr will oversee the firm’s e-commerce growth strategy and drive its implementation across channels. Prior to this role, Lehr managed the e-commerce team at American Licorice Company where he drove significant growth in their e-commerce business.
 
Doug Venuti has over 20 years of information technology experience to American Textile Company, where he will develop and execute technology solutions across all areas of the company. Previously, Venuti served in IT leadership roles at Dick’s Sporting Goods and Talbots, Inc.

Fibre2Fashion News Desk (JL)

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