TAF, Sol-Out & Australia's Ferntex partner for outdoor fabric market

Ferntex will be the sole distributor for these fabrics, the three companies said in a joint media release.

Durashine is a superior quality Solution Dyed Acrylic fibre from TAF and is suitable for various outdoor applications including awnings, outdoor furniture, carpets and marine canvas etc. Colour brilliancy, durability and performance characteristics of fabrics made with Durashine remain unchanged year after year.

“We are extremely pleased to join hands with Ferntex Solutions and extend the customer base of products made with Durashine to Australasia market. The extreme weather conditions in this region demand the best quality fabrics that can stay in colour and shape for years and that is where Sol-Out fabrics that are made with 100 per cent Durashine fibre will be highly suitable,” said Tuhin Kulshreshtha, head of marketing value added products, TAF.

Sol-Out brand from Thailand based Bulliontex, is an outdoor fabric brand that offers high performance functional fabrics for shades, upholstery and marine canvas applications. Sol-Out has created a niche in the market combining high performance and impeccable designs.

Thaveechai Sirikulthada (Dev), director of Bulliontex said, “Our mission is to manufacture the best quality fabrics in all our businesses and when it came to outdoors, we straight away went for Durashine solution dyed acrylic. We have been growing significantly in Asia and in the West, and now with Ferntex we are looking to offer our products in Australia and New Zealand market. We strongly believe that we can serve this market better than anyone else given our proximity to this region and our capability to develop a range of designs.”

Ferntex Solutions, founded by Russel Fernandes, is based in Melbourne. With an extensive experience in dealing with a variety of fabrics and know-how of Australian market, Russel started Ferntex to offer innovative textile products in this market.

“Having worked in this market for over a decade, I appreciate the interest that Australian consumers have towards new and innovative fabrics. With no local manufacturing of solution dyed acrylic fabric, the market is heavily dependent on imports especially from Europe and North America, which results in long lead times and high costs. With Sol-Out brand, we are looking to offer quick service and delivery in addition to the performance guarantee that comes with Durashine fibre. We have had a great response from our customers and we have very aggressive plans for the market,” said Fernandes.

Fibre2Fashion News Desk (KD)