Tencel preserves to drive greater sustainability ecosystem

This year, the Tencel brand and its co-branding partners persevered through unprecedented challenges and continued developing strong foundation for environmentally friendly future. Amidst the current climate, consumer awareness around sustainability has boomed, providing Tencel brand and its partners with opportunity to achieve incredible accomplishments.

 

This year, the Tencel brand and its co-branding partners persevered through unprecedented challenges and continued developing strong foundation for environmentally friendly future. Amidst the current climate, consumer awareness around sustainability has boomed, providing Tencel brand and its partners with opportunity to achieve incredible accomplishments.#

In 2020, the Tencel brand heavily expanded its co-branding partnership network with collaborations across segments including innerwear, apparel and footwear. This year also marked a milestone shift toward direct-to-consumer engagement for the brand, with the global #FeelsSoRight campaign, created to drive awareness around sustainability and the brands helming this transition.

 

This year, the Tencel brand and its co-branding partners persevered through unprecedented challenges and continued developing strong foundation for environmentally friendly future. Amidst the current climate, consumer awareness around sustainability has boomed, providing Tencel brand and its partners with opportunity to achieve incredible accomplishments.#

Lenzing and the Tencel brand were both recognised in 2020 for their commitment to sustainability. Lenzing was recently placed on the Carbon Disclosure Project's prestigious "A List" for efforts tackling climate change and the Tencel brand team were rewarded at this year's prestigious SABRE Asia-Pacific and PRWeek Global Awards for the #FeelsSoRight campaign. These awards are inspiring achievements and a testament to Lenzing and the Tencel brand's dedication to an eco-conscious future.

 

This year, the Tencel brand and its co-branding partners persevered through unprecedented challenges and continued developing strong foundation for environmentally friendly future. Amidst the current climate, consumer awareness around sustainability has boomed, providing Tencel brand and its partners with opportunity to achieve incredible accomplishments.#

This year, the Tencel brand also embarked on a journey to solve the problem of supply chain complexity with a new blockchain-enabled supply chain traceability platform powered by TextileGenesis. Launched in November, this platform ensures complete traceability for all Tencel branded fibres in finished garments, representing a landmark achievement for the industry's journey toward complete sustainability.

 

This year, the Tencel brand and its co-branding partners persevered through unprecedented challenges and continued developing strong foundation for environmentally friendly future. Amidst the current climate, consumer awareness around sustainability has boomed, providing Tencel brand and its partners with opportunity to achieve incredible accomplishments.#

The Tencel brand has always sought to protect the environment and is thoroughly committed to ensuring partners can access sustainable, biodegradable and renewable fibres. The Tencel brand is determined to keep up the positive momentum for 2021 by continuing to champion greater circularity, reduce carbon emissions, and educate consumers and partners on eco-responsible alternatives.

 

This year, the Tencel brand and its co-branding partners persevered through unprecedented challenges and continued developing strong foundation for environmentally friendly future. Amidst the current climate, consumer awareness around sustainability has boomed, providing Tencel brand and its partners with opportunity to achieve incredible accomplishments.#

The Tencel brand has a growing network of environmentally friendly trailblazers, united by the vision for a sustainable future. This year, the Tencel brand collaborated with a range of exciting brands on eco-conscious collections including longstanding partners AGAM Socks, Amour Vert and Allbirds alongside new partners CottonInk and DAGi. As part of the global #FeelsSoRight campaign, the Tencel brand also collaborated with global innerwear brand Jockey and European innerwear brands Nina Von C and Palmers to create bespoke content designed to spread sustainability awareness around the world.