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The Iconic launches new shopping destination

25 Aug '20
2 min read
Pic: The Iconic
Pic: The Iconic

Australia and New Zealand’s online retailer, The Iconic, has launched The Iconic Outlet, a new shopping destination for ANZ customers to shop local and international brands. With The Iconic’s seamless and inspiring shopping experience, price-savvy customers can now browse a one-stop-shop of unrivalled fashion and sports discounts for convenient delivery.
 
Featuring a curation of leading brands and products across women's, men's and kids, the style savings on The Iconic Outlet start at 50 per cent off or more on an assortment of quality discounted and end-of-season looks from The Iconic’s main catalogue. Shoppers can gear up to snap up coveted styles from brands such as Topshop, Atmos & Here, Dazie, Cotton On, Calli, Tussah, MNG and more.
 
“We’re incredibly excited to introduce a completely new way for Australian and New Zealand customers to shop their favourite brands for less. While plans to create The Iconic Outlet had been on the cards for some time, it’s a launch we knew we had to fast-track to meet the changing needs of both our consumers and partner brands during these uncertain economic times,” Erica Berchtold, The Iconic’s chief executive officer, said in a press release.
 
“By leveraging our world-class tech, logistics, customer experience and assortment capabilities, our customers will now have the option of two distinct shopping destinations. The Iconic for a curation of the latest fashion, sport and lifestyle new arrivals and The Iconic Outlet to shop some of the best deals across the country. With both destinations offering convenient delivery and a seamless customer experience, it’s outlet shopping unlike we’ve ever known here in Australia and New Zealand,” Berchtold said. 
 
The Iconic Outlet will launch with an introductory assortment across the categories of fashion, sport and kids, with additional styles, brands and tech features to be added in the coming months. Customers looking to make more sustainable purchase choices while shopping can tap into savings on offer by using Considered, the same onsite filter used on The Iconic that makes it easy to shop more consciously via five sustainability values. 

Fibre2Fashion News Desk (JL)

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