• Linkdin
Maximize your media exposure with Fibre2Fashion's single PR package  |   Know More

Timberland earns accolades for new store environment 

10 Aug '20
2 min read
Pic: Tmberland/ 3blmedia
Pic: Tmberland/ 3blmedia

Timberland, a global outdoor lifestyle brand, has announced that its Carnaby Street flagship store in London has received a Gold Design Award and was named Store of the Year by Shop!, the global trade association. This awards celebrates achievements in areas such as new store design, renovations, visual presentation projects, and in-store communications.
 
The Carnaby Street store also earned Timberland a coveted spot on Retail Design Institute’s Class of 2019 roster representing the “best of the best” for stores opened in 2019. 
 
Timberland’s new purpose-led store environment immerses visitors in the brand’s creative vision, which combines Timberland’s longstanding passion for nature with the energy of fashion to create something truly distinctive in the marketplace. Within the store, the brand’s latest footwear and apparel collections sit amidst living trees, a full-height living green wall, and powerful stories of eco-innovation that shine a spotlight on Timberland’s commitment to a greener future.
 
Shop! Award judges cited Timberland for creating a superb combination of the elements critical to success at retail: excellence in design, originality in use of space and materials, and quality of concept execution.  
 
“Congratulations on behalf of our key sponsors, esteemed judges, and the entire Shop! Association team,” Todd Dittman, CEO of the Shop! Association, said in a press release. “The creativity and high standard of work from the Timberland team offers an outstanding example of the best of the best in our industry.”
 
For the global team that worked to bring Timberland’s creative vision to life in stores, the awards are affirmation that the brand is leading the way in responsible design and resonating with consumers.
 
“In today’s highly digital world, there is still an important role for physical, tangible experiences to engage consumers and bring your brand’s story to life,” Bevan Bloemendaal, vice president global environments for Timberland, said. “More and more people are changing their preferences and attitudes about a brand’s values. When you step into Timberland’s new store environment, you immediately understand our passion for nature and commitment to a greener future.  It’s an experience that’s connecting with our community in an authentic and meaningful way. This is the future of retail for Timberland, and we greatly appreciate the recognition.”
 
Over the next few years, Timberland plans to open or re-model multiple stores across North America, EMEA and APAC with its new purpose-led environment.

Fibre2Fashion News Desk (JL)

Leave your Comments

Esteemed Clients

Woolmark Services India Pvt. Ltd.
Weitmann & Konrad GmbH & Co. KG
VNU Exhibitions Asia
USTER
UBM China (Shanghai)
Tuyap Tum Fuarcilik Yapim A.S.
TÜYAP IHTISAS FUARLARI A.S.
Tradewind International Servicing
Thermore (Far East) Ltd.
The LYCRA Company Singapore  Pte. Ltd
Thai Trade Center
Thai Acrylic Fibre Company Limited
X
Advanced Search