News Flash

Turkish company Durak Tekstil steadily growing in global market

22 Mar '21

5 min read

Pic: Durak Tekstil

Taking steps towards growth in export markets with rich sewing and embroidery thread product portfolio, Durak Tekstil is supporting the growth of Turkish textile industry with the added value it creates. Focusing on threads with improved technical and application properties, Durak Tekstil has become one of the demanded brands globally with their solutions.

Durak Tekstil has a monthly production capacity of 250 tons. The company brings the sector together with new products through R&D. Durak Tekstil continue to provide added value to the Turkish textile sector with nearly 50 years of industry experience and innovative manufacturing principles. The company meets the high quality and qualified thread demand of the global textile industry with its continuous innovation concept and has managed to grow both itself and the Turkish textile industry with its investments.

Durak Tekstil makes a difference by investing in innovation ever since 1972 as Turkey's first manufacturer of polyester embroidery thread. The company grows every year with its strong vision, solid production, and sales strategy, and today exports the majority of its production to more than 70 countries spread over 5 continents.

“This is the result of a successfully managed process,” Yigit Durak, Durak Tekstil’s board member and marketing manager, said in a press release. “Durak Tekstil is working nowadays with a monthly average of 250 tons of production capacity at production facilities in Bursa and China. We have a sales network spread around Turkey's 81 provinces as well as, sales offices in Istanbul, Austria and Poland and more than 25 network of distributors.”

“The production process, which starts with the supply of raw materials, is carried out by meeting 100 per cent quality control and product safety criteria. The raw material we supply is carefully evaluated by our team and it is reported whether it meets the criteria. Approved raw materials are allowed into our production process. In addition, our POY facility also gives us confidence in raw materials. The folding, twisting, dyeing, and finishing processes of these raw materials are carried out in our facility with new technology machines. In the final stage, the threads we produce are winded on plastic cones and packaged for use in machines. With more than 350 employees, we continue to work with great devotion so that our products reach more than 70 countries,” Durak added.

Continuing its investment strategy in 2020, when the pandemic was experienced with all its intensity, Durak Tekstil updated its machinery. “Thanks to this investment, the production capacity increased by approximately 50 per cent and that they reached the opportunity to provide better delivery times to the customers,” Durak said in the release.

One of the most important milestones in the growth process of Durak Tekstil is the POY (filament) facility established in the 90’s. “At that time, supply networks were not that advanced and there was a serious dependence on suppliers in terms of production. Periodically experienced raw material supply difficulties prevented our growth and production targets. The POY facility that we have installed gave us the ability to produce the threads we want by using the raw material we want, while saving us from dependence on raw material suppliers. Especially, we eliminated the issues that can be encountered in fine thread supply. With the POY investment, we have turned an important bend on the road to growth,” Durak said.

Durak Tekstil, having a wide product portfolio in the field of sewing and embroidery threads, continues to develop special threads that meet customer requests. The main market for sewing and embroidery threads is the ready-to-wear and apparel industry. However, especially the bed and furniture industry has shown a rapid development in recent years.

“The share and amount of high value-added products in the portfolio increased; for instance, our efficiency-enhancing and security products, developed through intense R&D studies, have achieved a rapid rise in the market. These threads can be used in many different application areas with their late incineration and cut resistance properties,” Durak said.

“Almost all of our products are able to apply various technical finishing properties. We give our sewing and embroidery threads features such as water repellence, static electricity conductivity, resistance to UV rays, and special dyeing. In this way, water-proof technical textiles such as air balloons, sails and similar can be produced with our threads. This production contributes not only to us, but also to the Turkish textile industry to be competitive in the global market,” Durak said in the release.

“Our Duma and Duraless products brought a different perspective to the lower thread system used in sewing machines and hooks. These products take about 3 times more thread than conventional hooks. In this way, it provides longer working time, extends uninterrupted production time and increases operational efficiency,” Durak said

“As Durak Tekstil, we aim to increase our share in exports. We plan to increase our domestic market and export sales to 70 per cent in favour of exports in 2021 and to 80 per cent in 2022. In the next 5 years, we aim to grow more in the market and become a globally known and accessible brand,” Durak concluded.

Fibre2Fashion News Desk (JL)

More Press Release News - Turkey...