Life is Good, the positive lifestyle and apparel brand from US, has announced its partnership with Reef, a leader in beach and surf-inspired footwear. The collaboration celebrates fun, freedom, and the spirit of the beach. Reef, known for innovative and comfortable footwear and apparel, will bring its craftsmanship to Life is Good’s signature designs.
The two brands, both founded by pairs of brothers, share similar values and the desire to spread good vibes through inspirational art and comfortable, accessible styles. The product assortment includes sandals and flip-flops for both men and women, featuring Life is Good’s unique designs. The collection will be available starting today on Reef’s website, Life is Good’s website, and in Life is Good retail locations, Life is Good said in a media statement.Life is Good, the positive lifestyle and apparel brand from US, has announced its partnership with Reef, a leader in beach and surf-inspired footwear. The collaboration celebrates fun, freedom, and the spirit of the beach. Reef, known for innovative and comfortable footwear and apparel, will bring its craftsmanship to Life is Good's signature designs.#
As with all Life is Good products, for every purchase of Life is Good + Reef footwear, the brand will continue to donate 10 percent of its annual net profits to the Life is Good Kids Foundation, which improves the quality of care for more than one million of the nation’s at-risk youth. Additionally, Reef has donated $5,000 to the Foundation in honour of this exciting partnership, according to Life is Good.
“What we wear is an expression of the energy and attitude we want to show the world. With our new partners at Reef, we’re excited to give people a choice to start their day with positive energy, one step at a time. This collaboration brings our message of optimism to life in a new way for Life is Good, while developing an even stronger relationship with the beach community,” Bert Jacobs, co-founder and chief executive optimist of Life is Good said in a statement.
"The collaboration between Reef and Life is Good further solidifies our mission to encourage people to live comfortably, give back to their community and have a positive outlook every day. The design of this collection satisfied a simple goal for both of our teams enabling consumers to slip on these sandals and instantly feel that life is good,” Mike Jensen, president of Reef said.
Fibre2Fashion News Desk (GK)
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