US chemical firm Eastman launches Naia Renew for casualwear

In response to demand for comfortable, sustainable clothing, Eastman has launched its Naia Renew cellulosic staple fibre in the women’s casualwear and loungewear market. Sourced from 60 per cent wood pulp and 40 per cent recycled waste plastics, Naia Renew staple fibre can be produced at scale to deliver sustainability without compromise to fashion world.

 

In response to demand for comfortable, sustainable clothing, Eastman has launched its Naia Renew cellulosic staple fibre in the women's casualwear and loungewear market. Sourced from 60 per cent wood pulp and 40 per cent recycled waste plastics, Naia Renew staple fibre can be produced at scale to deliver sustainability without compromise to fashion world.#

According to the company, Naia Renew staple fibre has inherent softness, is quick drying and reduces garment pilling. It blends well with other eco-friendly materials such as lyocell, modal and recycled polyester to produce sustainable fabrics and garments that are ideal for everyday comfort wear—whether it’s a busy day on the go or a cosy night on the couch. The fibre is a versatile fibre perfect for T-shirts, comfy pants, jumpsuits and dresses.

 

In response to demand for comfortable, sustainable clothing, Eastman has launched its Naia Renew cellulosic staple fibre in the women's casualwear and loungewear market. Sourced from 60 per cent wood pulp and 40 per cent recycled waste plastics, Naia Renew staple fibre can be produced at scale to deliver sustainability without compromise to fashion world.#

“With more consumers seeking all-day comfort and style, the need for sustainable yet soft, cocooning clothing is higher than ever. Today, shoppers looking for sustainable options are not willing to compromise on style nor on quality or durability,” Carolina Sister Cohn, Eastman’s global segment market manager for fashion, said in a press release. “Naia Renew staple fibre offers sustainable comfort every day, everywhere.”

 

In response to demand for comfortable, sustainable clothing, Eastman has launched its Naia Renew cellulosic staple fibre in the women's casualwear and loungewear market. Sourced from 60 per cent wood pulp and 40 per cent recycled waste plastics, Naia Renew staple fibre can be produced at scale to deliver sustainability without compromise to fashion world.#

Fully circular, Naia Renew staple fibre is produced with a low carbon footprint in a closed-loop process where solvents are safely recycled back into the system for reuse.

 

In response to demand for comfortable, sustainable clothing, Eastman has launched its Naia Renew cellulosic staple fibre in the women's casualwear and loungewear market. Sourced from 60 per cent wood pulp and 40 per cent recycled waste plastics, Naia Renew staple fibre can be produced at scale to deliver sustainability without compromise to fashion world.#

The fibre is produced from wood pulp sourced from certified forests, and the recycled plastics feedstock is generated via Eastman's patented carbon renewal technology (CRT). CRT is an integrated molecular recycling technology that breaks down waste plastics, such as post-consumer carpet fibre and plastic packaging materials, into basic molecular building blocks for the manufacture of new products including fibres — a truly circular solution creating value from waste.