US-based athletic shoe company, Hoka One One, has announced key leadership appointments. Norma Delaney has been named vice president, global brand marketing, after years of collaborating with Hoka as a consultant. Erika Gabrielli has been appointed senior director, Hoka global integrated marketing, after ten years with Hoka parent company, Deckers Brands.
Previously, Delaney spent 11 years in marketing leadership roles at New Balance, where she notably launched and served as global head of marketing for NB Women: a cross-category, multi-platform marketing effort that contributed significantly to New Balance’s expansion from $1.5 billion to $4 billion in annual global revenue during her tenure. Known for her consumer-centric approach, strategic marketing leadership, collaborative style, and creative excellence, Delaney brings considerable experience from other global brands including Burton, Rockport, Sperry, Keds, and W.L. Gore. She earned her B.A. from Colby College and her MBA in marketing from Boston College’s Carroll School of Management, according to a press release by Hoka.US-based athletic shoe company, Hoka One One, has announced key leadership appointments. Norma Delaney has been named vice president, global brand marketing, after years of collaborating with Hoka as a consultant. Erika Gabrielli has been appointed senior director, Hoka global integrated marketing, after ten years with Hoka parent company, Deckers Brands.#
Gabrielli most recently served as senior director, global marketing at Teva. Gabrielli has also held marketing positions at Adidas, Yakima, Airwalk, and Red Bull. She will play a key role in driving the fast-paced growth of Hoka by leading global marketing integration, as well as seasonal creative and product storytelling. Gabrielli earned her B.S. in marketing at the University of Colorado at Boulder and her MBA in Sports Business at the University of Oregon.
Fibre2Fashion News Desk (GK)
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