US fabric technology brand Cordura hemp marks durable denim decade

Invista, a manufacturer of chemical intermediates, polymers, fibres and fabrics, has announced that this year marks 10th anniversary of Cordura denim technology launched in technical denim space. Cindy McNaull, business development director for Invista’s Cordura brand explains how a decade of denim durability has led to the launch of Cordura hemp blends.

 

Invista, a manufacturer of chemical intermediates, polymers, fibres and fabrics, has announced that this year marks 10th anniversary of Cordura denim technology launched in technical denim space. Cindy McNaull, business development director for Invista's Cordura brand explains how a decade of denim durability has led to the launch of Cordura hemp blends.#

“For the past decade Cordura explored, engineered, created and challenged the denim world to “push performance” and “demand more from what you wear”. Cordura Denim is proven to be at least four times more durable than traditional 100 per cent cotton equivalents and has found a firm fan-base as the comfortable, durable option for skateboarders, climbers, cycle commuters, workers and motorcyclists,” McNaull said in a press release.

 

Invista, a manufacturer of chemical intermediates, polymers, fibres and fabrics, has announced that this year marks 10th anniversary of Cordura denim technology launched in technical denim space. Cindy McNaull, business development director for Invista's Cordura brand explains how a decade of denim durability has led to the launch of Cordura hemp blends.#

Part of the portfolio of durable Cordura advanced fabrics for apparel, Cordura denim helps jeans last-longer because the company believes that “sustainability begins with products that last”. Durable and hardworking, Cordura denim gives an authentic denim look and feel with enhanced protective performance no matter what the environment – be that urban jungle, building site or mountaintop.

 

Invista, a manufacturer of chemical intermediates, polymers, fibres and fabrics, has announced that this year marks 10th anniversary of Cordura denim technology launched in technical denim space. Cindy McNaull, business development director for Invista's Cordura brand explains how a decade of denim durability has led to the launch of Cordura hemp blends.#

“We believe in demanding more from what you wear. Our Cordura Lab to Life denim testing protocol supports sustainability, focusing on built-in resistance to abrasion and tear. This built-in Cordura Denim strength is based on denims engineered from a blend of Invista’s military-grade T420 nylon-6,6 staple fibre and cotton,” McNaull added. “We design and engineer with a view to the future with the aim of creating Cordura denim that reflects innovation and heritage while encapsulating next generation durability, strength and added performance while being sustainable. This is where hemp comes in.”

 

Invista, a manufacturer of chemical intermediates, polymers, fibres and fabrics, has announced that this year marks 10th anniversary of Cordura denim technology launched in technical denim space. Cindy McNaull, business development director for Invista's Cordura brand explains how a decade of denim durability has led to the launch of Cordura hemp blends.#

“Working with hemp has value in our knit and denim apparel collection in particular. Hemp offers the benefits of enhanced abrasion resistance, tensile and tear strength – three qualities which align to the long-lasting performance platform of the Cordura brand. We are excited to explore the aesthetic advantages and eco-efficient properties that hemp can bring to Cordura technology developments,” McNaull said. “Cordura Denims are designed with ‘Hidden Science’ to push the boundaries of durability. In denim, working with nature, as opposed to alongside it creates an aesthetic that’s both contemporary and constructive. Cordura hemp blends for apparel provide a complement to the current Cordura technology portfolio, with hemp blends bringing synergistic fibre properties to the high tenacity, strength, durability, versatility and sustainability of the Cordura fabric range.”

 

Invista, a manufacturer of chemical intermediates, polymers, fibres and fabrics, has announced that this year marks 10th anniversary of Cordura denim technology launched in technical denim space. Cindy McNaull, business development director for Invista's Cordura brand explains how a decade of denim durability has led to the launch of Cordura hemp blends.#

Artistic Milliners, Denim company of the future, is debuting Cordura Denim made with French sourced hemp this spring sourcing season. Two key blue stretch denim qualities 11oz and 12oz, with soft comfort handle and the natural slub character of hemp, are the first durable Cordura denim hemp blends to be showcased.

 

Invista, a manufacturer of chemical intermediates, polymers, fibres and fabrics, has announced that this year marks 10th anniversary of Cordura denim technology launched in technical denim space. Cindy McNaull, business development director for Invista's Cordura brand explains how a decade of denim durability has led to the launch of Cordura hemp blends.#

Also, in the Cordura line up for 2021 is a crisp handle, durable jersey nylon/hemp blend knit from Haining Jintai mill China. A natural stretch knit with enhanced durability and comfort performance suitable for hot or humid climates.

 

Invista, a manufacturer of chemical intermediates, polymers, fibres and fabrics, has announced that this year marks 10th anniversary of Cordura denim technology launched in technical denim space. Cindy McNaull, business development director for Invista's Cordura brand explains how a decade of denim durability has led to the launch of Cordura hemp blends.#

“For Cordura brand, the future of innovation is collaboration – whether that’s with a designer or with our community of textile innovators – like Artistic Milliners and Lenzing Tencel fibre technologies. Teaming up with these industry powerhouses is a gateway to forward-thinking design and the fusion of performance technologies in the apparel of tomorrow,” McNaull concluded.