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US retailer Dick's House of Sport partners Tennessee Athletics

28 Sep '21
2 min read
Pic: PR Newswire/ Dick
Pic: PR Newswire/ Dick's Sporting Goods

Dick's Sporting Goods, a US-based retailer, announced that its Dick's House of Sport store in Knoxville has been named a corporate partner of University of Tennessee Athletics in a first-of-its-kind partnership. House of Sport will host coaches, assistant coaches, UT spirit squad and others from the university at the store for special events.
 
“Through this new multiyear agreement, Dick's House of Sport will become the presenting partner of youth sports day at Tennessee for youth players, coaches and families and the annual Tennessee football spring coaches clinic for middle/high school coaches. The two organisations will work together to create opportunities to expand youth participation in these activities, and to offer clinics and camps for young athletes at Dick's House of Sport 24,000 square foot field,” according to the American sporting goods retailer.
 
“There is nothing bigger in Knoxville than The University of Tennessee athletics,” Leroy Tunley, executive director of Dick's House of Sport in Knoxville, said in a press release. “This is a fantastic opportunity to bring together two organisations that share a passion for sport, youth participation in sport and community and amplify these programmes for Knoxville.”
 
“We're incredibly appreciative of Dick's House of Sport's enthusiasm in aligning with Tennessee Athletics for this first-of-its-kind collegiate partnership, and we share that enthusiasm,” Danny White, Tennessee vice chancellor/director of Athletics said. “Their new House of Sport here in Knoxville is an extraordinary facility, and this partnership allows us to collaboratively leverage the House of Sport and our Tennessee brand in a way that positively impacts youth throughout our community.”
 
The relationship with Dick's House of Sport was secured on behalf of the university by The Vol Network, Tennessee Athletics' multimedia rightsholder and locally based Learfield team.
 
Dick's House of Sport explores the future of retail through multi-sport experiences inside and outside the store and broad integration with the community. The store features an outdoor turf field and running track, a rock-climbing wall, a batting cage with HitTrax technology, golf hitting bays with TrackMan simulators, a putting green, a House of Cleats that seasonally rotates product, a health and wellness destination to help customers with recovery and well-being, and a consolidated service area for breaking in gloves, stringing lacrosse sticks and building/repairing bikes. It also showcases best-in-class athletic and outdoor apparel brands, a vast selection of footwear, the latest gear for team sports and top-of-the-line equipment for golf and fitness.

Fibre2Fashion News Desk (JL)

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