Zerobarracento's designer bats for zero-waste fashion

The fashion industry generates a lot of textile waste harming the planet. Zerobarracento’s designer, Camilla Carrara, believes that zero-waste fashion design is the answer to the dire consequences of traditional processes. Zero-waste fashion is about utilising existing materials to their full capacity and not producing textile or other material waste.

 

The fashion industry generates a lot of textile waste harming the planet. Zerobarracento's designer, Camilla Carrara, believes that zero-waste fashion design is the answer to the dire consequences of traditional processes. Zero-waste fashion is about utilising existing materials to their full capacity and not producing textile or other material waste.#

Zerobarracento was born with the aim of optimising the textile and fashion production chains by improving the current production processes, but this requires a real mind-shift of both designers and manufacturers.

 

The fashion industry generates a lot of textile waste harming the planet. Zerobarracento's designer, Camilla Carrara, believes that zero-waste fashion design is the answer to the dire consequences of traditional processes. Zero-waste fashion is about utilising existing materials to their full capacity and not producing textile or other material waste.#

When Carrara was a young student of Fashion Design at Politecnico di Milano, she was visiting several textile companies and discovered the huge quantities of waste that were produced annually. The fact that such a substantial amount of leftovers were produced by premium companies made her think that she wanted to optimise the textile and fashion supply chains.

 

The fashion industry generates a lot of textile waste harming the planet. Zerobarracento's designer, Camilla Carrara, believes that zero-waste fashion design is the answer to the dire consequences of traditional processes. Zero-waste fashion is about utilising existing materials to their full capacity and not producing textile or other material waste.#

Zerobarracento patterns are developed starting from linear geometric shapes that create a puzzle, then pieces are cut and draped on a dummy.

 

The fashion industry generates a lot of textile waste harming the planet. Zerobarracento's designer, Camilla Carrara, believes that zero-waste fashion design is the answer to the dire consequences of traditional processes. Zero-waste fashion is about utilising existing materials to their full capacity and not producing textile or other material waste.#

The steps that are required to be taken to create zero-waste pieces are: start with a fluid mind and let the fabric guide your creativity, rather than the other way around, which is the usual approach; measure the width of the fabric you are planning to use, the ultimate goal is to use every inch of it; sketch out some potential ideas of the pieces you would like to create but be aware of the fact that some elements could change as you may have to adjust them to the fabric width; now start working with geometric shapes on paper to create a “puzzle” on all the fabric surface; play a bit on the dummy to get the best out of your pieces; and start cutting the fabric and stitch all pieces together.

 

The fashion industry generates a lot of textile waste harming the planet. Zerobarracento's designer, Camilla Carrara, believes that zero-waste fashion design is the answer to the dire consequences of traditional processes. Zero-waste fashion is about utilising existing materials to their full capacity and not producing textile or other material waste.#

The core goal of Zerobarracento is to develop a complete zero-waste production chain; starting from sustainable textile production waste, through the development of textiles, and resulting in a small outerwear collection of zero-waste pieces. The brand collections are clean, essential, and Italian - developed in partnership with mindful manufacturers that are aligned with the brand’s values.

 

The fashion industry generates a lot of textile waste harming the planet. Zerobarracento's designer, Camilla Carrara, believes that zero-waste fashion design is the answer to the dire consequences of traditional processes. Zero-waste fashion is about utilising existing materials to their full capacity and not producing textile or other material waste.#

0 and 100 are the brand statements. It means 0 per cent of waste as well 0 per cent of gender and age. Zerobarracento aims to be 100 per cent sustainable in factual terms. This means being 100 per cent factual, 100 per cent clean, 100 per cent inclusive.