Frasers Group to acquire German sports retailer SportScheck

The acquisition will enable Frasers to grow its presence in Germany, one of the biggest sports markets in Europe and a key focus area for the sports segment. SportScheck has over 75 years of expertise in sports retail, with 34 stores in prime city locations across Germany, revenue of approximately €350 million, and a loyal customer base of over 13 million visitors per year.

As part of Frasers, SportScheck will benefit from the Group's Elevation Strategy which has driven strong performance across the business by investing in store concepts, digital capabilities and strengthened brand relationships. Sports Direct is a strategic partner for the global sports brands such as Nike and Adidas (as referenced in previous announcements), therefore has the support to assist in its international expansion strategy.

“Acquiring the leading sporting goods retailer in Germany is a big step in our journey to becoming the number one sports retailer in EMEA - and we are delighted to do this with the full support of major global brand partners, Adidas and Nike. Growing and expanding our sports business is a key focus area in becoming an international retail business. The German market represents a huge opportunity for us, and we look forward to bringing our experience, resources and relationships to strengthen the SportScheck business,” Michael Murray, CEO of Frasers Group, said.

“Michael's elevation of Frasers Group and Sports Direct has been impressive. The acquisition of SportScheck is another big commitment to the sports industry and a natural evolution in their strategy of becoming a global player. We are committed and excited to support Sports Direct on their journey,” Bjørn Gulden, CEO of Adidas, said.

Completion of the transaction will be subject to merger control clearance. The company expects the transaction to close in the first quarter of 2024 and will update the market in due course.

Fibre2Fashion News Desk (RR)