Mango opens fourth store in DC as part of US expansion plan

30 Oct '24

3 min read

Mango opens fourth store in DC as part of U.S. expansion plan

Pic: Mango

Insights

Mango, a leading European fashion brand, is expanding in the US with a new Washington, DC store—the fourth in the Capitol Region.
This marks part of Mango's ambitious plan to reach 40 US stores by 2024 and make the US a top-three market by 2026.
The store offers menswear and features Mango's Mediterranean-inspired New Med concept with a focus on sustainability.

Mango, one of Europe’s leading fashion brands, is strengthening its presence in the U.S. by continuing to execute on its expansion plan in the country. After opening stores in New York, Florida, Texas, Georgia, California, Pennsylvania and Massachusetts, the company has opened a new store at 950F Street, in the heart of downtown Washington, DC. The store is the fourth Mango has in the Capitol Region, after launching in Westfield Montgomery, Tysons Corners Center and Pentagon City earlier this year.

The 950 F Street store offers products from the Women’s and Men’s lines and is the first in the area to stock the brand’s menswear collection. It also features the Mediterranean-inspired store concept New Med, which showcases the brand’s spirit and freshness. Sustainability and architectural integration are key to the design, which conceives the Mango store as a Mediterranean home showcasing warm tones and neutral colors, combined with traditional, handcrafted and natural materials.

This store is the fourth Mango has in the Capitol Region and surroundings. Earlier this year, the company launched in Westfield Montgomery, Tysons Corner Center and in Pentagon City.

This opening is part of Mango’s ambitious U.S. expansion plan, which it began in 2022 with the opening of its flagship store on Fifth Avenue in New York City. The company’s goal is to reach 40 company owned stores by the end of this year and for the country to become one of the group’s top three markets in terms of revenue in 2026 through both brick and mortar and e-commerce sales.

US expansion plan

Mango has been present in the United States since 2006. During the first phase its expansion plan, the company strengthened its presence in the New York metro area, both in Manhattan and surrounding hubs. After the store opening on Fifth Avenue, Mango focused on increasing its presence in the state of Florida, with the opening of two stores in Miami and one in Orlando.

In 2023, Mango expanded on the West Coast and in the South, opening stores in California, Texas and Georgia. In 2024, Mango further expanded its presence in California, opening a store in San Diego, and launched in Pennsylvania, Massachusetts and Washington, DC The company also launched its omnichannel loyalty program Mango likes you, which aims to create closer ties with its customers through experiences related to the brand’s values: sustainability, culture and community. The program, created in 2019, allows customers to accumulate Likes (points) which can be redeemed for numerous benefits such as discounts on future purchases, exclusive experiences and partner benefits or donations to charity projects Mango likes you collaborates with.