New Balance launches first Pune store at Phoenix Mall

05 Apr '24

2 min read

New Balance launches first Pune store at Phoenix Mall

Pic: New Balance

Insights

New Balance inaugurates its first store in Pune at Phoenix Mall of the Millennium, signaling strategic expansion in India.
The store offers a unique retail concept focusing on sports and culture, appealing especially to the youth.
Consumers can explore the latest innovations and iconic offerings like the 1080, Fresh Foam X and FuelCell technologies.

New Balance welcomed Pune to its first-ever store in the city at Phoenix Mall of the Millennium, Wakad, on Thursday. Following a successful store launch in Hyderabad, this new store further highlights New Balance’s strategic expansion plans in India. This store brings the brand’s newest retail concept keeping consumers at the heart of the experience and offers a carefully curated collection tailored to meet the needs and tastes of both professional athletes and fashion-forward individuals.

This unique retail space embodies New Balance at the intersection of sports and culture, making it particularly appealing to the youth. The structural arrangements foster a sense of community building, encouraging customers to connect, inspire and explore their personal style. At this new store in Phoenix Mall of the Millenium, the consumers will have a chance at trying out the latest innovations from New Balance, including their iconic offerings such as the 1080, 550, 327, and 9060 whilst concurrently experiencing the brand’s disruptive Fresh Foam X and FuelCell technologies.

Radeshwer Davar, country manager, New Balance India expressed enthusiasm about this significant milestone, stating: “We are delighted to open our first-ever store in Pune. Our brand perfectly complements Pune’s dynamic and cosmopolitan lifestyle, making it a great fit in our expansion journey across India. This new store represents a big step forward in the way we think about our retail environment. We would love for people to try out this innovative New Balance experience and immerse themselves with our quality offerings.”