Nordstrom to launch 2 new Rack stores in Florida, US

23 Oct '24

3 min read

Nordstrom, Inc to launch two new Rack stores in Florida market

Pic: Adobe Stock

Insights

Nordstrom, Inc is expanding its Florida presence with two new Nordstrom Rack stores in Melbourne and Sarasota, opening in autumn 2025 and spring 2026.
These stores will offer convenient services like online order pickup and easy returns.
Nordstrom Rack plays a key role in the company's strategy, offering up to 70 per cent off top brands, and supporting local communities through charitable efforts.

Seattle-based fashion retailer Nordstrom, Inc. (NYSE: JWN) announced plans to open two new Nordstrom Rack stores in Florida. The new stores will be located in Melbourne and Sarasota, which will open in fall 2025 and spring 2026, respectively.

"We look forward to being a part of the Melbourne and Sarasota communities and serving our customers with an amazing offering of great brands at great prices," said Gemma Lionello, President of Nordstrom Rack. "We're excited to grow our footprint in these regions and introduce new customers to the Nordstrom experience."

Lionello added that in this location "customers will be able to take advantage of our convenient services such as online order pick up from both Nordstrom.com and NordstromRack.com, and they can make returns easily."

Melbourne, FL.

The 24,000-square-foot store will be located in The Avenue Viera, a popular shopping center that includes lululemon, Sephora, Lilly Pulitzer, and Sur La Table. The Avenue Viera is owned and managed by WS Development and is ideally located off of Lake Andrew Drive and Town Center Avenue.

"We are thrilled to welcome Nordstrom Rack to The Avenue Viera," said Jeffrey Law, General Manager at The Avenue Viera. "The arrival of this renowned brand continues our dedication to offering a diverse and premium shopping experience for the Space Coast community and beyond."

Sarasota, FL.

The 27,000-square-foot store will be located in Sarasota Pavilion, a popular shopping center that includes Publix, Ross Dress For Less, and Marshalls. Sarasota Pavilion is owned and managed by InvenTrust Properties and is on South Tamiami Trail and Stickney Point Road.

"We're thrilled to welcome Nordstrom Rack to Sarasota Pavilion. This addition reflects our commitment to providing our customers with a diverse and high-quality retail experience," said Ken Wygle, vice president of leasing for InvenTrust Properties. "We can't wait for shoppers to enjoy the incredible selection and fantastic deals Nordstrom Rack is known for."

Nordstrom Rack is the off-price retail division of Nordstrom, Inc. and plays a critical role in the company's Closer to You strategy, which focuses on delivering customers a more convenient and interconnected experience across its stores and digital platforms. Nordstrom Rack offers customers up to 70 percent off on-trend apparel, accessories, beauty products, home decor and shoes from many of the top brands sold at Nordstrom stores as well as core services like online order pickup for Nordstrom.com and NordstromRack.com, easy returns and alterations at select stores. Nordstrom Rack is the largest source of new customers to Nordstrom.

In addition to these new locations, Nordstrom will also be opening another location in Coral Springs in fall 2025. These new locations expand the company's physical footprint and economic impact in Florida. It currently operates six Nordstrom stores and 19 Nordstrom Rack stores in Florida, generating 2,800 jobs statewide.

Nordstrom is committed to investing in the diverse communities where it operates. Over the past four years, Nordstrom, with its customers, has donated more than $2 million in support of its long-term partnership with Big Brothers Big Sisters of the United States. These proceeds support the recruitment, training and engagement of adult mentors and mentorship moments between Bigs and Littles, including preparing for an interview, learning to tie a tie and helping with homework.