Primark opens first western Romania store in Timisoara

Primark Timisoara will open to customers at 10am on Wednesday 7th August, during the peak of summer and just ahead of the busy autumn back to school season. This opening comes a year and a half after the retailer entered Romania with its first two stores in ParkLake Shopping Centre and AFI Cotroceni, Bucharest respectively. This opening marks an important moment for Primark as the retailer continues its ambitious expansion plans in Central and Eastern Europe.

The new store will create over 150 jobs for the local economy in Timisoara with several part-time and full-time roles still available. Job opportunities include retail assistant roles as well as other managerial positions.

Primark Timisoara will span 3,200 square metres on the first floor of the shopping centre, offering customers the latest trends in fashion as well as everyday essentials across womenswear, menswear, kidswear, beauty and homeware.

The store will also feature Primark’s ever-growing Primark Cares label. Primark is committed to offering more sustainable clothing at affordable prices for everyone. Already, 55% of Primark’s clothes are made using recycled or more sustainably sourced materials and the retailer is committed to making this 100% by 2030.

Maciej Podwojski, Head of Sales, CEE at Primark said: "We are delighted to announce that we will welcome our first customers into Primark Timisoara this summer. It is an important milestone in our CEE expansion plans and a much-anticipated opening for Romania. We know our customers in the western region of Romania were travelling abroad to visit Primark stores, so this opening will bring the Primark brand closer to them. I am also looking forward to growing our Primark team in Romania.”

Oana Diaconescu, Head of Leasing IULIUS commented: “Primark is one of the popular brands that our customers have been requesting for a long time now and we are glad that we will soon be able to finally welcome them to Iulius Town Timisoara. This is a valuable premiere for the IULIUS portfolio, and we are proud that Primark chose our mixed-use complex in the west of Romania to open their first store outside of the Capital.”

Central and Eastern Europe (CEE) is an important growth region for Primark. The retailer has recently opened the first store in Hungary which is Primark’s 6th market in Central and Eastern Europe (CEE), where it now operates 13 stores. As well as Timisoara, Primark will open two further stores in the region later this year, with locations in Bydgoszcz, Poland and a second location in Prague, Czech Republic.

Note: The content of this press release has not been edited by Fibre2Fashion staff.

Fibre2Fashion News Desk (RM)