Brand most recently served as the chief retail officer of Carnival Corporation & PLC, where he was recruited to lead the creation of a new retail arm for the $18 billion global cruise company that serves 13 million guests per year. Brand serves as vice chair of the National Retail Federation Foundation and Habitat for Humanity International, and is on the board of directors of the Moffitt Cancer Center Foundation.
“We chose Bill because of his impressive track record in building high performance teams and his industry-recognised leadership abilities to modernise retail brands. Under his leadership, we will leverage Rue21’s recent growth by doubling down on omni-channel enhancements to create more compelling customer experiences,” Fleming said.
“The opportunity to grow a retail brand with such a strong foundation and brand commitment to fashion, affordability and inclusivity is one that both humbles and thrills me. I am excited to leverage the unique momentum that Rue21 has achieved during this historic time and I'd like to congratulate the entire team on their efforts. I can’t wait to meet with this dedicated team and work alongside associates to leverage our collective strengths. Through creative partnerships and programmes, we will bring our customers new experiences that will further connect them with one of the most compelling, yet under the radar brands in the US,” Brand said.
Fibre2Fashion News Desk (GK)