Through Partner Fulfils, brands fulfil orders placed on the ASOS website and app directly, without products being stored in ASOS’ fulfilment centres. This enables ASOS to offer customers a broader range of products and greater stock availability for existing product lines—all without impacting supply chain efficiency, ASOS and Mirakl said in a joint media statement.

ASOS recently announced the expansion of Partner Fulfils from two to 23 brands across the UK and Europe. By working together with Mirakl alongside its existing technology partners, ASOS will be able to bring more brands onto its Partner Fulfils programme in the future.

Expanding Partner Fulfils will also enable ASOS to offer key territories more relevant local fashion through partnerships with smaller businesses. By hosting its products on the ASOS platform, without holding any stock or handling fulfilment, ASOS can effectively and efficiently tailor its product offering to customers in different markets.

“The Partner Fulfils programme is a key tool to enable us to offer our customers better product availability and product width, with minimal impact on our own supply chain operations. Mirakl was the obvious choice for us as a partner that has the expertise and first-class technology we need to power a fully flexible partner fulfilment system together with key fashion brands,” commented Cliff Cohen, chief technology officer, ASOS.

“Partner Fulfils is key to ASOS’ ambition to grow internationally while delivering highly localised customer experiences. We are delighted to be able to support them with our expertise and marketplace technology to diversify and strengthen their supply chain and better serve their customers,” said Sophie Marchessou, executive vice president customer success, Mirakl.

Fibre2Fashion News Desk (NB)