US' Dick's becomes official retailer of Notre Dame Athletics

Dick’s Sporting Goods will have extensive exposure and engagement with fans across Notre Dame Athletics' digital platforms, social media channels and national radio network. Fans will benefit from exciting in-game giveaways and promotions, exclusive hospitality experiences, and sweepstakes. There will also be a variety of appearances from Notre Dame coaches, student-athletes, and cheerleaders at the Dick’s store in the South Bend area, a newly renovated format offering team sports in a one-stop shop, along with an extensive selection of Notre Dame apparel and merchandise. Dick’s and Notre Dame will also partner to support local youth sports activities, the company said in a press release.

"We are honoured to partner with Dick’s as our official sporting goods retailer. This collaboration aims to unite fans and student-athletes with an emphasis on fully integrating the Notre Dame community. With Dick’s dedication to excellence and our shared vision, we are poised to create an extraordinary partnership experience," said Jim Fraleigh, Notre Dame's deputy athletics director for corporate relations.

"We are thrilled to become an official partner of this iconic programme and engage with Fighting Irish fans to deliver exceptional experiences," said Mark Rooks, vice president, creative, sponsorships and entertainment, Dick’s Sporting Goods. "We also will work together to deliver meaningful and impactful events in the Notre Dame community."

Fibre2Fashion News Desk (RR)