Gonzalez joins Foot Locker from Nike, where she served as vice-president of North America product merchandising and brings more than 19 years of experience across various Nike leadership roles in marketing, merchandising, and sales.

Gonzalez will report directly to Frank Bracken, executive vice-president and chief commercial officer, and oversee the operations of WSS.

"Blanca's vast knowledge of the sneaker industry attained throughout her tenure with our great partner Nike will be an incredible asset to our WSS business, which has tremendous potential," said Bracken. "Blanca's remarkable experience, understanding of our diverse customers and personal roots within WSS's home turf will help deepen our relationships within communities and expand WSS's unique offering of culturally connected experiences. She will also help us build the talent and operational capabilities to rapidly scale WSS, making it our next $1B banner." 

"I am honoured to join Foot Locker as general manager of the WSS banner," said Gonzalez. "I have watched WSS grow its footprint in Latino communities by investing in authentic and culturally relevant touch points with its customers. WSS has proven to demonstrate a high level of cultural awareness that honours and respects the richness of the Latino experience. Together we'll build on this relationship, continuing WSS's success and growth while being keenly focused on how we best serve the communities where we operate."

Fibre2Fashion News Desk (RR)