US' Neiman Marcus appoints Lisa Aiken as fashion & lifestyle director

Beginning August 9, Aiken will head up the Neiman Marcus fashion and lifestyle office. She will act as a fashion-forward expert to identify emerging brands, discover new trends and services across the fashion and lifestyle space. In this position, she will collaborate closely with brand partners to expand the exclusive partnerships Neiman Marcus is known for, the company said in a press release.

In her most recent role, Aiken defined the fashion vision as a fashion and buying director at Moda Operandi. Earlier in her career at Net-a-Porter and MyTheresa, Aiken built a reputation for bringing a modernised approach for luxury brands and fashion e-tailers.

"Lisa has a keen understanding of both luxury fashion and emerging brands, coupled with her expertise as a compelling storyteller of seasonal fashion messages and skills on digital platforms. She brings a unique perspective and further enhances the fashion and technology authority of Neiman Marcus," said Todorovich.

Under Todorovich's leadership, the merchandising organisation has evolved to enhance the retailer's partnerships with over 3,000 existing and new brand partners. Neiman Marcus' top 20 brands were up approximately 35 per cent in Q3 as compared to 2019, and its luxury partners are expanding by 350 points of distribution.

Building on the addition of nearly 50 new and notable brands, 20 exclusive capsules and offerings, and one-of-a-kind experiences within the existing portfolio of brands this spring, Neiman Marcus' introduction of the new fashion and lifestyle director will serve to amplify its momentum.

"It is a privilege to be joining such a brand at the pinnacle of luxury with a world-renowned heritage but more importantly to be at the forefront of its continued evolution during such a pivotal time," shared Aiken. "I look forward to partnering with the teams and all our brand partners to create a highly forward-thinking, elevated luxury brand experience for Neiman Marcus customers."

Fibre2Fashion News Desk (KD)