Shopify merchants in the U.S. can apply to sell online on Target Plus through Marketplace Connect — an app enabling merchants to seamlessly sell and manage orders on leading marketplaces like Target Plus. "Target Plus invites consumers to explore a curated collection of products from vendors we trust, so they can shop our assortment with confidence," said Cara Sylvester, executive vice president and chief guest experience officer, Target. "Our partnership with Shopify extends the breadth of thoughtfully designed and affordable items available to discover and enjoy as part of Target's distinctive mix of brands shoppers love."

"It's table stakes for merchants to be everywhere customers are, and as the world's leading retail operating system, we make it easier and more accessible for brands to sell directly to their customers on the best channels," said Harley Finkelstein, president of Shopify. "Partnering with Target helps high-growth brands like Caden Lane and True Classic reach millions of new loyal customers and take their business to the next level." 

More on Target Plus

Launched in 2019, Target Plus has helped consumers discover a thoughtfully selected assortment of new products that reflect the quality and value they expect from Target. The retailer's team of curation experts helps grow its assortment on Target.com quickly by adding trending, premium, direct-to-consumer and national brands consumers know and love. This continues today, as the Target Plus marketplace features more than 2 million products from brands like Ruggable, Crocs, Maui Jim, Timberland and more, ranging from home and sporting goods to apparel, from more than 1,200 partners chosen by Target's in-house team to complement its existing assortment. 

Note: The content of this press release has not been edited by Fibre2Fashion staff.

Fibre2Fashion News Desk (RM)