American Apparel, a manufacturer and retailer of basic apparel has partnered with logistics provider Postmates to offer on demand delivery to US customers looking to buy and receive basics within an hour.
An American Apparel press release informed that the new service will be offered in 79 of the clothing brand's stores nationwide, and spans 31 metropolitan areas.American Apparel, a manufacturer and retailer of basic apparel has partnered with logistics provider Postmates to offer on demand delivery to US#
“Consumers will have the ability to order over 50 of American Apparel's core items for men and women,” the retailer added.
In an effort to grow the clothing company's mobile and user experience, the consumer will receive their order within 60 minutes, instead of the traditional four to five days it takes through standard shipping methods.
"American Apparel is improving its omni-channel consumer experience via Postmates by becoming their first major fashion retailer to offer 'on-demand basics'," said chief digital officer Thoryn Stephens.
"You'll be able to receive hoodies, tshirts, socks and more within a sixty minute delivery window and it's great for traveling or last-minute needs,” he also added.
American Apparel is providing Postmates with RFID real-time inventory that allows them to display the most up-to-date merchandise offering.
The participating American Apparel retail stores will have access to the merchant app, Postmates Order via an Android tablet, which will display them directly on a terminal in the store.
“This will allow the American Apparel retail team to retrieve and package the order while the Postmates driver is on his or her way to pick it up,” the retailer informed.
"The combination of American Apparel's real-time inventory paired with our superior delivery is changing the way customers can access their favourite brands," said Holger Luedorf, Postmates' senior vice president of business.
"One or two day shipping is no longer an option as we are creating entirely new customer expectations," Luedorf observed.
With a one hour guaranteed delivery time, Postmates estimates this process will save 15-20 minutes per order and result in higher order accuracy.
The integration is also set up to allow Postmates to invoice American Apparel instead of the driver's credit card at pick-up, which will result in further savings of credit card fees and time.
American Apparel previously tested with Postmates in major cities such as New York and San Francisco with limited marketing and positive results. (AR)
Fibre2Fashion News Desk – India
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